Copywriter Needed Full-time, permanent role, Retail brand, Edinburgh - up to £35k Are you a creative and detail-oriented writer with a flair for crafting engaging content? We're on the lookout for a skilled Copywriter to join one of our clients, within their collaborative marketing and e-commerce team. In this role, you'll create impactful digital and offline content that enhances the brand, engages the audience, and drives customer loyalty. Key Responsibilities: Develop persuasive and creative copy for a variety of platforms, including websites, blogs, email campaigns, social media, product descriptions, and in-store materials. Produce educational and exciting content that showcases the products and highlights the expertise within the retail industry. Work with the marketing and e-commerce teams to align content with brand strategy and objectives. Research industry trends and competitor activity to keep content accurate, up-to-date, and engaging. Edit and proofread all content to ensure accuracy and adherence to brand guidelines. Monitor content performance and implement improvements based on insights. Optimise web content for SEO, address technical issues, and enhance overall site performance. About You: We're seeking someone with the following skills and qualifications: Proven experience as a copywriter, ideally with exposure to both digital and offline channels. Exceptional writing, editing, and proofreading skills with a strong eye for detail. Knowledge of SEO and content optimisation techniques. Familiarity with digital marketing platforms and distribution strategies. The ability to research and simplify complex topics for a broad audience. Creativity, a passion for storytelling, and a proactive mindset. A team player who can also work independently to deliver high-quality results. A degree in English, Marketing, Communications, or a related field (preferred). Join a fast-paced, supportive team that values innovation and creativity. If you're ready to take your writing skills to the next level and contribute to a growing industry, we want to hear from you BBBH32240