Job Description: Marketing Manager (Part-Time)
Company: TCBC School Tours
Location: Remote (Working from Home)
Hours: Part-Time (3 days per week)
Potential for Full-Time: Yes, as the role develops
About Us:
TCBC School Tours is a dynamic and rapidly growing company specialising in school travel abroad. Over the last year, we’ve tripled in size, and we’re ambitious about continuing this growth trajectory. We’re looking for a passionate and creative Marketing Manager to help us grow our brand within the school travel industry, increase lead generation, expand our database, and drive sales.
Role Summary:
As the Marketing Manager, you will play a pivotal role in shaping and executing TCBC's marketing strategy. This is an exciting UK-based opportunity for a self-motivated individual to make a significant impact in a fast-growing company. You will oversee all aspects of marketing, from lead generation to content creation, social media management, and event promotions.
Key Responsibilities:
* Lead Generation: Develop and implement strategies to attract new leads and expand our customer base.
* Email Campaigns: Plan, execute, and manage regular email campaigns to engage and inform our audience, reporting on performance and engagement metrics.
* Social Media Management: Oversee and grow our presence on Facebook, X (formerly Twitter), LinkedIn, and Instagram.
* Content Creation: Write engaging blogs, source images, and develop compelling content to effectively promote our brand.
* Brand Consistency: Ensure all content and promotional materials, including the website, align with TCBC's branding and messaging.
* SEO Management: Optimise website content and implement SEO strategies to increase visibility and drive organic traffic.
* Copywriting & Graphic Design: Create engaging copy and design materials for email marketing, brochures, and other promotional assets.
* Promotional Opportunities: Identify and leverage promotional opportunities and partnerships to enhance brand visibility.
* Event Participation: Represent TCBC at exhibitions and events, actively promoting our services in person.
* Performance Reporting: Analyse marketing activities and provide insights to inform future strategies.
What We’re Looking For:
* Proven experience in marketing, with a strong focus on digital channels.
* Exceptional copywriting skills and a creative eye for design.
* Proficiency in managing social media platforms and content management systems.
* Knowledge of SEO best practices and experience with analytics tools.
* Excellent organisational skills and the ability to work independently.
* A proactive attitude with a passion for driving results and meeting targets.
* Experience in the travel or education sector is a bonus but not essential.
* Fluency in English, with additional languages beneficial.
* Be a part of the on call team on a rota basis when tours are active.
* Must be based in the UK and able to travel when needed.
What We Offer:
* Flexible, remote working arrangement.
* Opportunity to grow with a company that’s on an exciting path of growth and success.
* A chance to shape and define your role as the company expands.
* Potential to transition into a full-time position in the future.
Salary:
£40,000 per annum (full-time equivalent), pro-rata to 3 days per week.
How to Apply:
If you’re ready to take on a varied and rewarding role and grow with a company that’s making a real difference in school travel, we’d love to hear from you. Please send your CV and a cover letter to Dan Hornby at dan@tcbc.co.uk.
In your cover letter, tell us how you think you can help us - what is your plan for TCBC?
Application Process:
1. First Interview: If your application impresses us, you will be invited to an initial online interview.
2. Second Interview: Selected candidates will be invited for a second interview. At this stage, you will be asked to prepare and deliver a presentation on your vision for developing the TCBC brand over the next three years.
Join TCBC School Tours and be part of a journey that inspires young people through unforgettable travel experiences!