Digital Marketing Manager at Enterprise Productivity & Sustainability ERP
Important role for an important mission. Curating digital experiences for a true disruptor within sustainability and carbon efficiency.
The Company
* GPS Tracking/Carbon reporting/productivity analytics SaaS
* Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
* Over $200m in funding by top investors
The Role
Own and implement digital marketing strategy to optimise website performance, enhance the customer journey and traffic conversion.
* Drive technical SEO optimisation and content requirements to maximise SEO traffic conversion through content and journey optimisation based on analytics and testing.
* Lead paid media strategy and execution.
* Use web analytics and intent tools to improve KPI’s, web session insights, conversions, domain ranking, search visibility and content performance.
* Define and lead the web architectural roadmap to consider updating functionality for eCommerce capability and customer support.
Desired Skills & Experience
As a digital marketing specialist, you will have a blend of website management, SEO and CRO skills for a B2B technology company.
* LinkedIn and Google Advertising expert.
* Experience driving insights with web analytics and intent tools.
* Understanding of CRM and Marketing automation platforms.
If you feel you have the relevant experience please reply to this advert or email your CV to jim@gmrecruit.co.uk
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