About the role
Job Title: Digital Analyst
Reports to: Senior UX & Digital Analytics Manager
Purpose: To support the fast-paced Digital Team through the setup, analysis, and reporting of multiple data sources to drive enhanced business performance as well as assisting the wider business with any ad-hoc queries.
Experience: Experience in Google Analytics 4 (GA4) and a familiarity with a programming language (SQL, Python, etc.) are required. Experience in other tools such as GTM, Power BI, or similar are desirable. Training will be provided for all other in-house tools.
Main Responsibilities:
* Responsible for extracting, manipulating, and interpreting the wealth of data into deliverable insights for the immediate and wider teams. The majority of data will come from GA4/BigQuery but is supplemented with in-house data from our IT team and other systems.
* Using Google Tag Manager to tag new elements on the website so we can track and report on the performance of any changes to the website.
* Work collaboratively with others, understanding, respecting, and leveraging different perspectives and skill sets to deliver actionable insights.
* Collaborate with the Digital Team to have a full understanding of the key touchpoints of a user's journey across pages from the page they land on all the way through to purchase or abandonment.
* Collaborate with the Digital Team to build interactive dashboards (GA4, Looker Studio, Power BI) to monitor daily, weekly, and period KPIs including but not limited to: search, navigation, page performance, delivery consumption, digital marketing insights.
* Be a strong communicator verbally and in writing to provide high-level executive summaries with succinct actionable insights and be able to present findings to a wider group of stakeholders.
* Understand and comply with the Company's Health & Safety policy and procedures.
Technical Skills/Experience:
* Google Analytics 4
* Google Tag Manager
* SQL, Python, or similar
* Looker Studio, Power BI, or similar
* Excel/Google Sheets
* Excellent analytical and problem-solving skills
* Experience in analysis and data manipulation
* University degree with a focus on statistics/data science/web development or similar would be advantageous
* Experience in e-commerce is beneficial
Company, People & Relationships:
* Promote assertive, warm & professional relations with other teams and departments.
* Work towards and achieve any goals/objectives set for you.
* Welcome the opportunity to gain experience in other areas of the business.
* Understand the needs of the department & business may vary from time to time.
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