Job Description
Growth Marketer Opportunity at a Series A Carbon Accountancy Startup!
Location: Hybrid (3 days in Camden, London, UK )
About the Company: The company specialises in Carbon Accountancy tools tailored for industrial supply chains, commodity traders, and banks. With a solid entrepreneurial foundation, they have achieved $5 million ARR and are poised for significant growth.
Role Overview: This role is pivotal as the company’s first Growth Marketer, responsible for driving net new leads, conducting thorough market research, implementing audience segmentation, and executing impactful account-based marketing strategies.
Key Responsibilities:
* Drive leads through innovative demand-generation campaigns and strategic website optimisation.
* Conducted in-depth market research, refined audience segmentation strategies, and executed targeted account-based marketing initiatives.
* Develop and execute a comprehensive marketing strategy aligned with growth objectives.
* Analyse and optimise acquisition and retention campaigns.
* Optimise the website to maximise inbound traffic and conversion rates.
* Craft compelling custom content for outbound marketing efforts.
* Lead data-driven experiments to refine and scale successful strategies.
* Utilise analytics tools (GA, Google Tag Manager, HubSpot, Salesforce, Looker) to track and report on campaign effectiveness.
Requirements:
* Right to work in the UK.
* Experience: 5-7 years in B2B Growth Marketing focusing on early-stage growth.
* Role Experience: Background in business operations, strategy, growth, or growth marketing within high-growth B2B or top-tier tech companies.
* Skills: Proficiency in data-driven growth strategies, analytics tools (Google Analytics, Excel), and a strong customer empathy mindset.
Benefits:
* Competitive salary up to £85K annually.
* 26 days of annual leave.
* £500 home office setup allowance.
* £2,000 annual learning allowance.
* Weekly team lunches.
* Subsidized gym classes, office gym, cycle-to-work scheme.
* Generous parental leave policy.
* Private healthcare benefits.
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