Our client, a rapidly growing online retailer, is seeking a talented and experienced Head of Brand Marketing to lead and inspire their brand marketing team. This is a pivotal role that will shape the brand's identity, drive customer engagement, and fuel business growth.
They pride themselves on offering trendy products at affordable prices, catering to diverse budgets and tastes and are looking for a Head Brand Marketing to help them achieve their targets.
Key Responsibilities
1. Brand Strategy and Development: Develop and execute a comprehensive brand strategy, including brand positioning, messaging, and visual identity.
2. Campaign Management: Oversee the planning, execution, and measurement of integrated marketing campaigns across various channels, including social media, email, and paid advertising.
3. Team Leadership: Lead and mentor a high-performing team of marketing professionals, fostering a collaborative and creative environment.
4. Influencer Marketing: Manage and optimize influencer partnerships to drive brand awareness and sales.
5. Social Media Strategy: Develop and implement a robust social media strategy to engage with the target audience and build a strong online community.
6. Creative Direction: Work closely with the creative team to produce high-quality brand assets, including visual content and copy.
7. Performance Measurement: Track and analyse key performance indicators (KPIs) to measure the effec...