Join to apply for the Account Director role at PURPLE
Description
PURPLE is looking for an experienced Account Director for its Fashion division to join the agency. The Account Director will play an essential role in supporting the assigned senior management in the development and execution of generating maximum brand exposure through creative product placement, profile features, and launches. The Account Director must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.
Department: Fashion
Location: PURPLE London
Account Director's responsibilities would include:
* Increasing awareness for all brands assigned to them.
* Promoting the different clients in all activities, campaigns, special projects, shows, presentations, and events to the media.
* Developing and maintaining relationships with key journalists and media within the assigned and designated market, acting as an ambassador for Purple.
Key Responsibilities:
* Provide counsel to clients as opposed to taking direction from clients; able to have tough conversations with clients with their best interests in mind.
* Lead client calls/in-person meetings and think on one's feet.
* Take client business objectives and develop a linear and cohesive communication strategy that reflects those business objectives.
* Lead client programs and campaigns from planning to execution in an organized and timely manner, within the specified budget.
* Understand the difference between a communication strategy and a media strategy.
* Show accountability in terms of meeting client benchmarks and delivering strong media coverage through team leadership and guidance.
* Own all media relations and continue to develop and maintain key relationships.
* Provide strategic and tactical support to Divisional Director.
* Work with our in-house events team to manage launch events for media and influencers.
* Line manage their team to ensure they meet targets and have a development plan.
* Exhibit strong new business skills both from a planning and proposal perspective and during in-person pitch opportunities; bring in new business opportunities through networking.
* Work closely with Purple's social media team to ensure client milestones are promoted.
* Oversee the management of all product-related media requests from email inquiry through prospective media coverage.
* Take inventory of and be responsible for client product inventory.
* General media monitoring across clients and all competitors.
* Consistently produce high-quality internal and external communications content.
* Oversight and compilation of weekly client agendas.
* Proactively pitch story ideas to achieve maximum editorial placement across your brands.
* Manage and motivate junior members of the team to ensure day-to-day operations run smoothly and PR results are delivered while supporting them in their growth to the next level.
* Support AD's and senior members of the team to ensure maximum support across all levels.
* Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity.
* Have strong connections with leading and emerging editorial talents in the UK and Europe.
* Manage the Account Managers/Account Executive to help reach personal and team targets.
* Contribute to agency new business efforts; both creating proposals and participating in relevant pitches.
Skills, Knowledge and Expertise:
* Proven experience operating in a senior position within the fashion industry.
* Previous experience working with International clients.
* Proven commercial experience working in a fast-paced environment.
* Management experience is highly desirable.
* Proven track record of creating a positive impact on business through implementation of a PR strategy.
* Discreet, professional and well spoken, with excellent communication skills.
* Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative.
* Pro-active and able to show initiative/ideas to constantly promote the Purple offering.
* Creative and strategic thinker.
* Strong established fashion press contacts.
* International press contacts are also desirable.
* Strong experience of event management.
* Strong presentation & superb writing skills.
* Able to identify communication opportunities across multiple media platforms.
* Strong MS Word skills; working knowledge of PowerPoint and Excel.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Public Relations and Communications Services
#J-18808-Ljbffr