We are looking for a car salesman with some experience within the field of used and new vehicle sales. Established for over 40 years, we are a proud family business known for providing a personal and friendly service. As a main dealer in the industry, our reputation for excellence has been built on years of dedication and commitment to our customers. We treat all our staff members like family, and this sense of belonging extends to our customers. This is evident in our high retention rates, as generations of customers return to us for servicing needs and new vehicles. As a sales consultant you will play a crucial role in guiding customers through the vehicle purchasing process. Engage with potential buyers, understanding their needs and preferences, and presenting suitable options. Building rapport and trust is essential, as a consultant you should aim to create a positive buying experience. Key Responsibilities & Skills of a Sales Consultant Customer Engagement : Establish rapport with potential buyers by actively listening to their needs and preferences. Create a welcoming environment that encourages open communication and trust. Product Knowledge : Maintain an in-depth understanding of the dealership s inventory, including specifications, features, and benefits of each vehicle. Stay updated on industry trends and competitor offerings to provide informed recommendations. Sales Techniques : Utilize effective sales strategies, such as upselling, to maximize revenue. Tailor sales presentations to highlight the unique selling points of each vehicle based on customer needs. Lead Generation : Proactively seek out new sales opportunities through various channels, including social media, referrals, and networking events. Develop and maintain a pipeline of potential customers to ensure consistent sales performance. Demonstrations and Test Drives : Conduct engaging vehicle demonstrations and facilitate test drives, allowing customers to experience the vehicle firsthand. Address any questions or concerns during the process to enhance the customer experience. Negotiation Skills : Negotiate pricing and financing options with customers to close sales effectively. Balance customer satisfaction with dealership profitability, ensuring a win-win outcome. Follow-Up : Implement a systematic follow-up process with leads and past customers to nurture relationships and encourage repeat business. Use phone calls, emails, and personalized messages to maintain engagement. Documentation and Compliance : Ensure all necessary paperwork is completed accurately and efficiently, including sales contracts, financing applications, and trade-in evaluations. Adhere to all legal and regulatory requirements in the sales process. Collaboration with Team Members : Work closely with other departments, such as finance and service, to streamline the sales process and enhance customer satisfaction. Share insights and feedback to improve overall dealership performance. CRM Utilize CRM software to track customer interactions, manage leads, and analyze sales data. Update customer profiles and sales activities regularly to optimize follow-up strategies. Training and Development : Participate in ongoing training programs to enhance sales skills, product knowledge, and customer service techniques. Stay informed about new vehicle models and industry advancements. Conflict Resolution : Address customer complaints and concerns promptly and professionally. Use problem-solving skills to find satisfactory resolutions that maintain customer loyalty and trust. Sales Goals and Targets : Meet or exceed individual and team sales targets set by the dealership. Monitor personal performance metrics and adjust strategies as needed to achieve goals. Promotional Campaigns : Actively participate in dealership marketing initiatives, including promotions, events, and community outreach. Leverage these opportunities to attract new customers and generate leads. Financial Acumen : Understand financing options available to customers, including loans, leases, and trade-in values. Educate customers on these options to facilitate informed decision-making. Customer Education : Provide customers with comprehensive information about vehicle maintenance, warranties, and service plans. Empower customers with knowledge that enhances their ownership experience. Time Management : Prioritize tasks effectively to manage a busy sales floor and meet customer needs promptly. Balance time between prospecting, follow-ups, and customer appointments. Adaptability : Stay flexible and responsive to changing market conditions, customer preferences, and dealership policies. Adjust sales strategies as needed to remain competitive and effective. Customer Loyalty Programs : Promote dealership loyalty programs and incentives to encourage repeat business. Educate customers on the benefits of participating in these programs to enhance retention. Social Media Engagement : Utilize social media platforms to connect with potential customers, share dealership promotions, and showcase inventory. Engage with followers to build a strong online presence and attract leads. Please send your CV to carolinecoadyjaybee.co.uk