VOL Online Shopis a highly curated luxury e-commerce platform underL’Odyssee, seamlessly integrating rare and exclusive products with editorial storytelling.
Unlike traditional marketplaces, VOL operates on a drop shipping model—partnering with high-end retailers like Harrods, Net-a-Porter, and exclusive independent brands via API integrations. This allows VOL to offer an ever-evolving selection of luxury goods without holding inventory, making it cost-efficient yet exclusive.
Key features include:
* Exclusive, hard-to-find luxury items, accessible only through VOL e.g. Hermes Birkin.
* Affiliate integrations with high-end retailers, ensuring seamless product discovery.
* Editorial-driven commerce, where content and shopping merge to inspire purchases.
* Luxury perks for Insignia cardholders, such as reward-based payments, early access, and member-only drops.
* Gamified shopping features, including virtual try-ons and mix-and-match styling tools.
* A drop shipping fulfillment model, allowing brands to fulfill orders directly, reducing inventory risks.
Role Overview:
The Creative Director & Project Managerwill be responsible for overseeing the overall vision, branding, and alignment of the VOL Online Shop and VOL Magazine integrations, ensuring a seamless luxury experience across the platforms. This role merges creative direction, branding, and strategic project management, ensuring that the luxury marketplace and editorial content work in harmony.
This is a highly strategic and hands-on role, requiring expertise in luxury branding, digital commerce, and content creation, with the ability to manage multiple stakeholders and ensure that every detail aligns with VOL’s premium positioning before launch.
Responsibilities:
* Define and execute VOL Online Shop’s creative direction, ensuring a consistent, elevated luxury aesthetic.
* Develop brand identity, design language, and content strategy that blend editorial storytelling with e-commerce.
* Oversee the visual merchandising and brand storytelling of luxury products to enhance desirability and exclusivity.
* Ensure all brand touchpoints—website, editorial, social, and digital campaigns—are aligned for launch. Lead the creative process for all visual elements, including site design, product imagery, and campaign assets.
* Work closely with the magazine team to coordinate editorial shoots, content creation, and image licensing.
* Oversee the art direction of photography, product styling, and high-end digital assets.
* Secure image rights and licensing agreements with luxury brands for editorial and e-commerce usage.
* Collaborate with photographers, videographers, and stylists to create aspirational product imagery.
* Lead the digital experience by developing engaging UX, gamification, and virtual styling tools.
* Direct the creation of gamified shopping features, virtual try-ons, and exclusive digital experiences.
* Work with the E-Commerce Manager and external tech team to optimize website layout, navigation, and conversion flows.
* Ensure that all e-commerce features, content, and imagery are fully prepared for launch.
* Manage external creative agencies, designers, and developers to enhance the platform.
* Collaborate with the editorial team to align product selections with magazine features.
* Curate seasonal storytelling themes, product edits, and exclusive brand drops.
* Manage the synchronization of e-commerce product launches with editorial releases.
* Curate the storytelling aspect of product pages, ensuring a luxury editorial feel.
* Work alongside the Partnerships Manager to secure exclusive collaborations and brand-sponsored content.
* Ensure visual consistency across brand collaborations and affiliate products.
* Approve co-branded campaigns and limited-edition launches, ensuring they align with VOL’s creative vision.
* Oversee and manage all creative deliverables, ensuring everything is production-ready for launch.
* Conduct final quality checks on UX, imagery, content, and storytelling elements before go-live.
* Ensure that the site functions flawlessly, with all design and branding elements optimized for conversion.
* Work with the tech and e-commerce teams to address last-minute adjustments before launch.
Requirements:
* 7+ years in luxury e-commerce, creative direction, or branding.
* Strong project management skills, ensuring all creative assets are delivered on time and ready for launch.
* Expertise in visual storytelling, art direction, and content creation for high-end brands.
* Strong understanding of UX/UI design, digital commerce, and website creative execution.
* Experience leading editorial and e-commerce content production, including photoshoots and brand collaborations.
* Ability to manage multiple creative teams, external partners, and digital agencies.
* Familiarity with Shopify, luxury affiliate marketing, and interactive digital experiences.
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