Job Description
I am partnering with a well known and mid size pharmaceutical company in West London who are looking for a Omnichannel Customer Engagement Partner to join their high performing Commercial team within the healthcare division
My client are looking for a Omnichannel Customer Engagement partner, the role is offered on a 1 year contract with 3 days per week in their fabulous offices
An opportunity to take ownership of several digital marketing channels and systems and to work closely with the global customer excellence units to roll out the global omnichannel excellence strategy. Working closely with local brand teams you will support them in generating suitable local content and digital touch points by leveraging and shaping developed assets, both business to business and business to consumer, always ensuring continuous optimisation.
* Salesforce or CRM skills
* Veeva
* Promo Mats
* Analytical Skills
* Data
* Projects Skills
The role will be responsible for commercial organisation, implementation of the Go to Market model (GtM) and acceleration of Omnichannel Customer Engagement, this is critical in supporting digital transformation and to strengthen customer engagement and operational effectiveness.
* Consultant to business stakeholders for key customer engagement programmes and systems, tactics and strategies, leveraging expertise to developand articulate business cases, evolving our customer engagement
* Training on all customer engagement tools, channels and digital assets
* Overseeing strategic decisions, development, governance structures and management of various commercial operations tools, systems and channels (Email, RTE, Website, Webinar, App)
* CRM (customer relationship management systems) integration with digital assets
* Content tagging, tracking & optimisation of campaigns, ROI
* Best practice sharing across business to enable economies of scale, alignment and budget optimisation
* Work closely with various stakeholders, locally and globally to stay on top of trends, horizon scanning and business development
* Providing CRM and Data Management support to the internal customers in the UK and Ireland as Key User
* Engage field-based and head office teams in the holistic customer engagement ecosystem
* Project management – analysing development changes, testing the systems and ensuring a high quality of implementation
* Drive innovative technology solutions and look for opportunities to sustain competitive advantage across the business
* Maintain, utilise and share cross functionality expertise in omnichannel marketing and in addition benchmark capabilities across industry/ competitive landscape
Translate business strategies into defined deliverables for IT, ensuring execution meets business expectations
* Excellent written skills
* Solid project management skills with proven ability to manage a number of projects
* Collaboration– must be a good team player, willing to lead but also be part of cross functional teams
* Excellent people management skills, experience and natural influencing ability.
* Resilient, reliable and determined with a high degree of proactive initiative and working with a sense of urgency
* Knowledge of marketing / customer engagement principles