Threads Styling is seeking a highly experienced and versatile Email Marketing Manager to lead the channel. This is a pivotal role within the Digital Marketing team, requiring full end-to-end management of email and SMS marketing efforts. The successful candidate will be responsible for developing and executing comprehensive communication strategies to drive customer engagement, retention, and revenue. As our marketing strategy evolves in 2025, this role will play a key part in adapting to potential platform migrations and aligning with updated business strategies.
This role encompasses both strategic planning and hands-on execution, requiring strong technical CRM experience and the ability to build, implement, and optimise campaigns and automated flows within our existing ESP, Klaviyo. The ideal candidate will be adept at managing the entire campaign lifecycle, from briefing and building to analysing and reporting.
This role is a 12 month fixed term contract position.
Key Responsibilities
* Excellent knowledge and experience in Klaviyo (or other ESP) and Google Analytics suite, and a drive to continuously test new platforms.
* Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
* Strong analytical and strategic skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
* Expertise in CRM and ESP.
Abilities/Experience
* Ability to monitor and track email KPIs to deliver reports, including insights and recommended actions to internal partners.
* CRM & ESP experience.
* Experience of delivering email marketing campaigns across territories is essential.
* Ability to closely manage timelines on concurrent campaigns and across calendars.
Benefits
* Private Medical Insurance plans
* Employee Assistance Programme
* Denplan
* Eyecare Vouchers
* Pension
* Staff discounts
* Enhanced Parent Program + Parental Leave
* The Inclusive Threads DE&I Program
* 25 Days Holiday
* Paid sick leave
* Flexible working
* Long service awards
* Mentorship & Coaching
* 12 weeks Leadership programme
Want to help build the future of luxury fashion commerce? If so, you’ve come to the right place.
Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.
Threads is in Tech City’s Future Fifty programme which recognises some of the UK’s fastest growing businesses, pioneering the best luxury shopping experience in the world!
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