About us At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment. The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly. If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far. About the role Our CRM team is growing We have a new CRM Executive role within the Halfords CRM team focused on assisting with the creation and development of Halfords Group communications. Working closely with the wider CRM team, Digital, Category, Trading and the Marketing Team you will contribute to a first-class CRM programme which communicates key messages to the right audience at the right time using the most relevant channel. Key Responsibilities Assist in the creation of all Group communications across email, SMS & direct mail, working closely with the wider CRM team and working closely with the Digital, Category and Marketing teams. Working closely with the Group CRM Manager, design and build campaigns from initial concept through to execution. Use latest innovation and technology to create dynamic and highly personalised campaigns efficiently, plus test and learn to ensure campaigns drive the desired results. Use segmentation techniques to select audiences to target emails to the right customers, ensuring that customers receive appropriate levels of contact. Ensure Group CRM is executed seamlessly across all channels and be a champion of brand guidelines and tone of voice. Work with the creative agency to ensure emails are optimised for accessibility and they convey messages in an engaging and relevant manner within the Halfords brand guidelines. Key Skills Experience working in a similar role - retail or services background an advantage but not essential as full training will be provided. Good knowledge and hands on experience with ‘Email Service Providers’ E.g., Cheetah Digital Marketing Suite an advantage. Experience building multi-channel CRM campaigns. High attention to detail and takes responsibility for the accuracy of their work. Excellent numeracy skills, with strong analytical capabilities. Strong data mindset and inclination towards fact-based decisions. Hands on experience defining and selecting customer audiences an advantage. Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content. Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.