```html Who You Are You are a web content specialist with excellent writing skills, capable of auditing and developing accessible digital content. You possess a strong understanding of content management systems like Umbraco, and you have detailed knowledge of website usability, user experience, and user insight. With a recognized vocational or professional qualification and broad relevant experience, you are adept at managing complex digital solutions and projects efficiently. A self-motivated individual with excellent judgment skills, you thrive in both independent and team settings, building effective relationships with a wide range of stakeholders. Your organizational skills and problem-solving capability are complemented by your commitment to continuous learning and improvement in web and digital skills. What the Job Involves This Grade 8 role as a Senior Web Officer at Lancashire County Council entails project managing, planning, delivering, and evaluating digital communication projects to align with service requirements. Working in a hybrid setup, primarily based at County Hall, Preston, you will join a team of professionals to ensure effective web communications by utilizing a range of digital tactics. Your responsibilities include managing and supporting web communication channels, developing content, and advising on digital solutions for operational challenges. You will be involved in enhancing user experience, optimizing search, and managing information architecture. Additionally, you'll represent the communications service in key meetings, offer training and guidance to less experienced staff, and ensure web content aligns with policies and quality standards. The role demands proactive problem-solving and identification of cost-saving opportunities, requiring flexibility to work outside regular hours in emergency situations. ```