Summary
You will have the opportunity to gain valuable skills, knowledge and experience as you complete a Multi-Channel Marketer - Level 3 Apprenticeship. Duties will include Supporting Managing Director with execution of the marketing calendar and strategy, across marketing channels.
Wage
£17,000 a year
Training course
Multi-channel marketer (level 3)
Hours
All details will be confirmed upon interview.
40 hours a week
Possible start date
Monday 3 March
Duration
1 year 4 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Content creation and support across multiple channels including but not limited to Instagram, LinkedIn, website and PR blogs
* E-Commerce website support - managing products on our websites, support with content creation for the website
* Assisting with the creation of global marketing materials for the brands - catalogues, print advertising, digital advertising etc.
* Daily liaison with our MD/Operations Manager to organising priorities
* Assisting with new products
* General office support
Where you’ll work
2ND FLOOR
29 PARLIAMENT STREET
LIVERPOOL
L8 5RN
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
QA LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Why choose our Digital Marketing apprenticeship?
QA’s Digital Marketing Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced digital marketing roles. It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent. QA designed our workplace learning programmes to help organisations and individuals build in-demand digital marketing capabilities, both by finding and developing new talent and through the upskilling of existing teams.
QA’s Digital Marketing Level 3 apprenticeship programme enables the apprentice to:
• Learn the necessary skills to enhance an organisation's digital marketing efforts, and prepare a business for the digital marketplace
• Develop knowledge, skills and behaviours aligned to the Digital Marketer apprenticeship standard, being able to apply them in context
• Gain the following qualifications upon successful completion of the programme:
• Level 3 Digital Marketer Apprenticeship
• Principles of Coding (BCS KM1)
• Marketing Principles (BCS KM2)
• Google Analytics Individual Qualification (IQ)
Tools and technologies learned: Apprentices will learn to use Google Analytics, SurveyMonkey, WordPress, Hootsuite, Mailchimp, Canva, Powtoon, Moz, W3Schools, JDoodle and all the major social media networks.
Requirements
Essential qualifications
GCSE or equivalent in:
* any subject --- x3 (grade 4+ (A-C))
* Maths (grade 3+ (D or above))
AS Level or equivalent in:
* English (grade 3+ (D or above))
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Team working
* Non judgemental