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Founder/Director: PT Executive. Independent FMCG Search & Selection Since 2004
Offer: Attractive Salary + Benefits
Senior Brand Manager | Premium Food & Drink | Innovation & Strategy | Hybrid
The Business
Our client is a rapidly growing international FMCG business with a track record of success and a portfolio of premium, innovation-led brands. Operating across two high-growth categories, their products are a favourite among discerning consumers across both Retail and C&I channels.
Their commitment to consumer insight, quality and brand heritage has positioned them as a leader in the market. Backed by serious investment in NPD, brand strategy and marketing, they are primed for the next stage of ambitious growth — and this role sits at the heart of it.
The Role – Senior Brand Manager
This newly created position reports directly into the Marketing Director and is a matrix leadership role across all key marketing and innovation functions for a portfolio of standout brands.
Key Responsibilities:
1. Own the Brand Strategy – Lead the development and execution of brand plans, ensuring consumer and customer insight remains at the heart.
2. Drive Brand Innovation – Deliver best-in-class NPD and EPD projects – in full, on time and on budget.
3. Lead the Marketing Mix – Full ownership across ATL, BTL, shopper marketing and retail activation.
4. Manage External Relationships – Work closely with agency partners and suppliers to deliver excellence.
5. Budget Responsibility – Own and manage the annual brand marketing budget.
6. Champion Insight – Use market data, consumer research and trends to identify opportunities for innovation and brand refresh.
7. Cross-Functional Collaboration – Work with NPD, Sales and Category to drive cohesive brand execution.
8. Project Involvement – Lead and support ad hoc strategic projects across the wider business.
Why Apply?
1. Work on genuinely exciting brands with depth, heritage and premium positioning.
2. Join a business with serious investment in marketing and NPD.
3. Make a tangible impact – own and shape strategy, execution and innovation.
4. Step into a highly visible, senior role within the marketing team.
Candidate Requirements
1. 3–5+ years’ experience in Consumer Brand Marketing at Brand Manager or SBM level.
2. Background in FMCG – Food, Drink, Non-Food or Consumer Durables.
3. Demonstrable experience in brand strategy, NPD and marketing activation.
4. Strong commercial mindset with a passion for insight-led innovation.
5. Collaborative, proactive and energised by pace and accountability.
6. A true brand champion – passionate about premium brands and consumer engagement.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Strategy/Planning, and Advertising
Industries
Food and Beverage Manufacturing, Manufacturing, and Food and Beverage Retail
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