Senior Marketing Executive Location: YorkSalary: £31.5k Hours: Mon-Fri / 40 hours p/w / In office Grafton Recruitment are delighted to be partnering with a leading private healthcare business in the York area who are looking for a Senior Marketing Executive. This role is vital to their operations at a time where the client is needing new ways of reaching their targeted audience via social media, including working with nationally-renowned creative agencies. With an excellent benefits package and a reputation of quality people, this is a lucrative opportunity for the right person to make their own. Duties and responsibilities Supporting KRA/KPIs as determined each year in the Society business objectives Driving lead generation and high-quality traffic towards acquisition channels from social media Brand awareness & consideration B2C sales B2B leads Media & brand reputation Review ratings Complete, capture and self-monitor a minimum of 15 hours per annum of continuing professional development Cost per acquisition, cost per lead Budget management Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF Driving brand awareness through achieving expected social media outcomes, reaching relevant target audiences Improving existing customer/member engagement with the brand on social channels Working with stakeholders and senior colleagues to utilise social media in growing employer brand and reputation You will have: Educated to degree level or equivalent Strong and demonstrable written English and communications skills Good critical analysis skills, demonstrable through experience and/or education Experience of delivering marketing activity with strong measurable outcomes Experience in managing social media channels, including targeting and paid spend Experience in curating effective content for chosen target audiences Monitoring campaign performance, reporting effectively, providing analysis and recommendations Good diplomacy, negotiation and problem-solving skills Experience in running end-to-end campaigns, often several concurrently Can meet deadlines effectively and problem-solve where needed to ensure objectives are not missed