The campaign and media officer will be an integral part of the communications and engagement team. You will be an experienced team player who can support the delivery of effective, behaviour changing and innovative campaigns and communications. You will support on the development and delivery of our communications campaigns, which aims to maximise impact, to share, nurture and embed best practice, avoid duplication and work to delivery of communications to speak with one trusted voice to our audiences. Your work will support the delivery of NHS national and regional campaigns and media announcements, while also developing and delivering Cornwall and Isles of Scilly system priority campaigns. You will work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice. You will also lead the communications for the WorkWell pilot programme, creating and delivering a comprehensive plan to provide engaging communications, based on behavioural insights to support the successful delivery of the programme. Role responsibilities and accountabilities: Support with devising and delivering our communication campaigns, in alignment with the communications and engagement strategy and helping to achieve the goals set out in the Integrated Care Strategy, Joint Forward plan, WorkWell programme and the Integrated Care Board engagement and communications strategy. Deliver our media strategy and support on the ICB and ICS response to media enquiries including anticipating, planning and agreeing responses to media enquiries on potentially contentious matters with partners and arranging media briefing, interviews and rebuttal as needed. Gaining approval and involvement of NHS and public sector colleagues (such as Department of Health ParlyHubs team) to ensure enquiries are responded to within deadline and the NHS aims and objectives are represented positively. You will develop effective relationships so we can work in partnership with local, regional and national media. This will include the planning and implementation of a forward plan of regular proactive media events to generate positive coverage and awareness of the ICB and ICS work. Robustly defend inaccurate or misleading information, both in the media and on social platforms. Support delivery of NHS national and regional campaigns and media announcements, making sure that we promote relevant achievements for campaigns, projects and initiatives happening in Cornwall and Isles of Scilly in close partnership with our partners. Work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice. Establish and maintain good communications and relationships with key stakeholders including staff, patients, members of the public, partner organisations and the NHS regional/national teams. Briefing, supporting and accompanying senior members of the team for media interviews You will help ensure we produce clear, accurate and engaging content for a range of communications materials, including digital content, films, press releases, newsletters, leaflets, social media, and online. Work closely with the director and head of communication and engagement and the campaigns and media manager when handling key and challenging issues, conveying sensitive or urgent information such as delays to patient services/pathways, significant service change and discontinuation of a service. Work closely with other members of the systems communications and engagement team to provide direction and ensure deadlines are met, managing and mitigating associated risks, and ensuring activity remains on track and delivered on time and to budget. Contribute to and/or develop a culture that promotes equality and values diversity. Collate a range of information for dissemination to a broad range of senior stakeholders as requested with recommendations for improvement based on your analysis. Use IT software to develop statistical or management reports for use in presentations. Including the evaluation of our communications campaigns using a range of metrics for reach, engagement, sentiment and value for money. Take a proactive role in the promotion and delivery of our engagement programme of events. Including promoting and attending engagement events organised by the team, which includes during some evenings and weekend. Contribute to the strategic planning of projects, set up and implement internal processes and procedures with the ability to actively evaluate and including taking preventative and corrective action. Provide coordination of and participate in relevant internal and external working groups and provide specialist advice, expertise and support where requested.