Company Overview: We are a leading Scottish Managed Service Provider (MSP), delivering cutting-edge IT solutions to businesses across various industries. Our services range from IT support and cybersecurity to cloud solutions and digital transformation. As we continue to grow, we are looking for a skilled Digital Marketing Specialist to enhance our brand presence and generate leads through innovative marketing strategies. Job Summary: We are looking for a creative, enthusiastic and results driven Digital Marketing and Communications Specialist who is passionate about marketing, and technology. The ideal candidate will help drive our brand forward with exceptional written and verbal communication skills, a proactive attitude, and the ability to work both independently and as part of a team. This role is perfect for a highly motivated self-starter who thinks outside the box and is committed to customer excellence and exceeding targets. Key Responsibilities: Content Creation : Develop exciting and engaging content to attract our audience and for business communications including written, video and photography content. Content Calendar Management : Build and manage a content calendar that attracts a qualified audience to our owned properties, including our website, blog, and social networking accounts (LinkedIn, Facebook). Website Chat Management : Manage and respond to chat requests on the website. Social Media Engagement : React and respond to social media approaches, such as replying to LinkedIn posts and Facebook messages. Lead Generation : Grow new leads, including marketing-qualified leads, by converting traffic through calls-to-action, landing pages, and lead generation content. Market Analysis : Maintain knowledge of market conditions and competitive activities. Campaign Effectiveness : Attain key performance indicators to assess the effectiveness of active campaigns. Event Support : Take lead on organising and running public-facing events as well as Virtual Events. Stay ahead : Conduct market research to identify new opportunities and improve our digital marketing strategy Qualifications: Education: Bachelor’s degree in marketing, Communications, or a related field (preferred) or minimum or 2 year experience. Passion for Technology: An interest in how technology can streamline business operations is essential. Experience: A minimum of 2 years’ experience in digital marketing, including content creation, social media management, and lead generation from a previous role or hobby. Communication Skills: Exceptional written and verbal communication skills. Proactive and Target-Driven: A proactive attitude with a focus on achieving and exceeding targets. Team Player: Ability to work both independently and collaboratively within a team. Creative Flair: Highly creative with the ability to think outside the box and develop innovative marketing strategies. Organisational Skills: Extremely organised with the ability to manage multiple tasks and projects simultaneously as an individual or as part of the wider team. Tech-Savvy: Comfortable using digital marketing tools and platforms, social media management tools, the website CMS such as Wordpress and be up for learning more about Marketing Automation tools. What We Offer: Opportunities to progress are readily available to those who continue to excel and develop. Opportunity and encouragement to build your skills and career within the IT industry. Ongoing training and development in a supportive and dynamic environment. Dedicated self-development days to improve on your knowledge set. Get involved with company events. 29 days of holiday, increasing over time. Personal Time allowance to allow for a better work-life balance. Wellness Plan Collaborative and inclusive work environment that values teamwork and innovation Company pension. Free onsite parking. Job Types: Part-time, Permanent - 20 Hours Per week Pay: £14,560-£20,800.00 per year depending on experience Benefits: Additional leave Company events Company pension Free parking On-site parking Flexible working schedule during business hours Schedule: Flexible. The business hours are 8:45 -17:5 - Monday to Friday Application question(s): Create a title for our next blog, consider our target market and our type of content. How to Apply: If you are a passionate digital marketer looking to make an impact in the IT industry, we would love to hear from you. Please submit your CV and a cover letter detailing your experience and why you would be a great fit for our team.