MARKETING ANALYST UP TO £55,000 + Bonus
LONDON – HYBRID
A fantastic opportunity for a skilled Marketing Analyst to join a growing company in the betting/gaming space to drive data-driven decision-making across global digital and ATL marketing campaigns. This role offers the chance to work with multi-million-pound budgets, analyse cross-channel performance, and provide insights that shape marketing strategies.
The Marketing Analyst will have the following responsibilities:
Analyse marketing campaign performance across digital (PPC, Social, CRM, Programmatic) and offline (TV, Radio, OOH, VOD).
Develop marketing attribution models and media mix modelling to measure effectiveness.
Build dashboards using SQL, Tableau, and Google Data Studio to visualise key metrics.
Partner with internal teams and external agencies to challenge performance insights and refine strategies.
The ideal Marketing Analyst will have the following skills and experience:
~3–5+ years in marketing analytics, ideally in e-commerce, digital-first, or media agency environments.
~ Strong knowledge of ATL & digital marketing channels, campaign tracking, and optimisation.
~ Experience with marketing attribution and media mix modelling would be advantageous
~ Proficiency in SQL, Tableau, Power BI, and Google Analytics.
~ Ability to communicate complex insights to senior stakeholders and marketing teams.