Summary
This is an incredibly exciting opportunity to join a leading leisure and tourist destination in Bristol. Visitors to West Country Water Park enjoy a range of watersports activities and the park is going from strength to strength, growing their range of services to parties, an inflatable obstacle course and even a floating sauna!
Wage
£16,000 a year
Training course
Multi-channel marketer (level 3)
Hours
Mostly Monday - Friday, 9.00am - 5.00pm, but some weekend working will be necessary as they are in the tourism / leisure sector. Cover evening and weekend events roughly 2 per month.
37 hours 30 minutes a week
Start date
Wednesday 30 April 2025
Duration
1 year 3 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
In this varied and dynamic role, you will be encouraged to bring your ideas to life and really make the role your own. No idea is too big and you’ll get your creative juices flowing, working with the directors and activity teams.
You will learn:
* Design, write and build social media posts for Facebook, Instagram, TikTok, Linkedin etc
* Build a weekly & monthly calendar for items to be published on social media
* Design and write e-newsletters with Directors
* Ensure all poster boards on site have a relevant and current advert / information in them
* Take photographs for marketing collateral, ensure all photographs are file and stored for easy access
* Support Front of House / Reception / Cafe team for up to 1 day a week
Co-Design posters for other marketing areas such as print and billboards
* Keep online platforms such as Google Maps up to date with opening times and company details
Things to grow into
* Use website analytics to build better marketing content
Writing press releases and sending out to appropriate outlets
Personal Qualities
* An abundance of creativity and new ideas
* Curious and not afraid to ask questions
* Great with people and a passion to deliver exceptional customer service
* Skills in photography and/or video would be an advantage
* Excellent spelling and grammar
* A good eye for design
* Strong writing skills
Where you’ll work
Trench Lane
Winterbourne
Bristol
BS36 1RY
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
PROFESSIONAL APPRENTICESHIPS LTD
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:
* Brand management
* Content creation, SEO and utilising AI
* Online and offline marketing, including Google Ads certification
You will undertake the ground-breaking Professional Apprenticeships Multi Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.
The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.
The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:
* Principles of Marketing
* Social media
* Brand management
* Creating content
* Evaluating and reviewing campaigns
* Paid media (PPC) and much more
These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.
Requirements
Essential qualifications
GCSE in:
* English (grade 4/C Or above)
* Maths (grade 4/C Or above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Administrative skills
* Number skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
* Non judgemental
* Patience