Brand new head within and expanding in-house client team. Looking to develop and launch new brands, new channels and new ways of working.
Responsibilities
* Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty.
* Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business.
* Map/update customer journeys by analysing touch points.
* Ensure we capture all required information at the optimum points throughout the customer lifecycle.
* Work with internal stakeholders to ensure the database health and accuracy is maintained.
* Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation.
* Collate, manage and analyse competitor CRM materials.
* Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets.
Perfect Fit
* Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies.
* Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform.
* Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples).
* Are an advocate of test and learn, and personalisation.
* Sweat the small stuff – excellent attention to detail is a must.
* Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit.
* Love being part of a team and an organisation where collaboration is given and expected.
* Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm.
* Have a good working knowledge of compliance regulations, ideally both GDPR and FCA.
* Are good at planning, project management and time management.
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