About Us:
Welland Medical brings to market the best and most innovative products that enhance the lives of people living with a stoma across the world. We are passionate about making a difference in the world.
Welland Medical is a part of Clinimed Holdings Limited, a prominent figure in the Healthcare and Medical Equipment sector.
About Job:
The role involves managing the marketing communications and product management of Welland's pouch and accessory product portfolio. This position is responsible for ensuring that all marketing efforts align with corporate objectives and marketing plans, aiming to enhance product visibility and support overall business growth.
Main Duties & Responsibilities:
* Collaborate with the Head of Sales & Marketing (HS&M) to develop a comprehensive Marketing Plan.
* Assist the HS&M in defining the company's strategic product direction.
* Stay informed on external market influences affecting the industry landscape.
* Manage the product portfolio with regular lifecycle planning.
* Support and conduct market research, including targeted customer and end-user studies.
* Design and implement marketing strategies tailored to specific geographic and demographic needs.
* Assist in the development of the Sales and Marketing plan and budget with the HS&M.
* Track and report competitor and market activity on a monthly basis.
* Lead the launch of new product ranges in collaboration with the marketing team.
* Oversee daily management of the marketing messaging and product management teams.
* Manage the marketing budget with HS&M support, ensuring projects are delivered on time and within budget.
* Support the management of specific New Product Development (NPD) projects as needed.
* Coordinate with Welland’s R&D, Operations, and QARA teams for thorough product evaluations.
* Provide product marketing support to internal and external customers.
* Assist in organizing and attending key exhibitions and distributor meetings.
* Conduct gap analysis to identify new market opportunities.
* Cultivate strong relationships with distributors and healthcare professionals.
* Lead the development, mentoring, and training of the product management team.
* Oversee the ECMA process for artwork approvals.
* Ensure the sales team has access to all necessary marketing support tools.
* Conduct product training sessions and participate in staff inductions.
* Present at internal and external meetings as needed.
* Prepare a monthly report on market updates and product evaluations.
Desirable:
* Experience in strategic planning and international marketing.
* Strong understanding of email marketing KPIs.
* Proven experience in organizing international conferences.
* Familiarity with European MDR or UK MDD regulations.
* Solid knowledge of product life cycle management.
* Proficiency in Adobe Creative Cloud.
* Fluency in a second language, in addition to English.
* Experience in the medical devices sector.
Job Types: Full-time, Permanent
Benefits:
* Company pension
* Cycle to work scheme
* Free flu jabs
* Free parking
* Health & wellbeing programme
* Life insurance
* Private medical insurance
* Referral programme
Schedule:
* Monday to Friday
Ability to commute/relocate:
* Crawley: reliably commute or plan to relocate before starting work (required)
Application question(s):
* Will you now or in the future require sponsorship for employment visa status?
Work authorisation:
* United Kingdom (required)
Work Location: In person
Reference ID: WM-10-24-03
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