Manager - Integrated Communications Planning Location : Swindon or London
If you are passionate about brands, love the craft of marketing and are motivated about a purpose that truly sets us apart in our category – banking that is fairer, more rewarding and good for society – then this is a unique opportunity.
You will play a key role in driving how we deploy our communications - working through how we optimally reach & engage customers to deliver our brand, business and customer outcomes, through robust integrated communications planning. You’ll be part of the team shaping the strongest brand market in our category, and creating robust integrated communications plans and programmes to deliver against customer objectives.
And this is the time to join the team as we unleash the potential of this brand and the unique opportunity our modern mutual model give us to wrap around our members, and not shareholders. A special brand needs special people – you’ll have deep communications and planning experience, with strong commercial awareness and are driven by insight. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at our Swindon or London office. You will be part of the team that plan’s and orchestrates all communications, paid, owned and earned, to achieve maximum brand and commercial effect, to do this you will;
Help define the comms jobs to be done working closely with our brand strategy lead.
Create a brand integrated communications plan that encompasses all audiences and channels – paid advertising, consumer and corporate PR, owned channel activity including website and branch; social and CRM activity – setting the plan to optimally align to our agreed priorities and investment.
Collaborate with all the planning teams to create a single planning community to ensure all comms activity aligns and reinforces outcomes.
Create the signature integrated communication briefs to inspire our communications execution leads– providing clarity on the target outcome, audience and insight – a platform for our comms teams to do their very best work.
Drive understanding of the end to end customer journey of the integration communications activity - to ensure no dead ends or poor customer experience as part of our planning process – building relationships with teams across the organisation to aid understanding and influence action.
Lead on the evaluation, working with marketing effectiveness and insights teams, to understand the overall performance of our integrated comms activity and channel performance - to drive continuous improvement.
Stay close to market and competitor comms activity/performance- to keep an outside in view of the market we are operating in and considerations for our comms planning.
Experience of supporting the development of comms strategy and comms planning – including understanding, analysing and interpreting data and insight to inform decision making. Is passionate about brands and craft of marketing – a self starter not order taker.
Strong planning & organisational skills and so can manage workloads optimally - in a fast paced environment.
It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
~ Life assurance worth 8x your salary
~ A great selection of additional benefits through our salary sacrifice scheme
~ Access to an annual performance related bonus
~ Access to training to help you develop and progress your career
~25 days holiday, pro rata
Nationwide is the world’s largest building society. We’ve got the scale to compete with the big banks, but we’re not a bank.
As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.
We want everyone in the UK to know that they don’t have to bank with a bank.