Job Description
SENIOR ECRM SPECIALIST
SALARY UP TO £45,000
NORWICH - 2 DAYS A MONTH
The Company
This is a D2C Health-tech company
THE ROLE
As an Senior E-CRM Specialist, you can expect to be involved in the following:
* Develop and implement a comprehensive eCRM strategy aligned with the business objectives and focused on developing the membership lifecycle
* Create and maintain a detailed communications marketing calendar, broken down into promotional, campaign and retention initiatives
* Design and execute segmented email campaigns
* Deliver the creation of engaging and persuasive content
* Analyse campaign performance metrics, such as open rates, click-through rates, and conversation rates to identify trends and optimisations
* Conduct a continuous programme of A/B testing to optimise channel, content, design, and delivery times for maximum impact
* Generate insights to maintain dashboards to support the ongoing data-driven recommendations for future campaigns and strategies
Your Skills And Experience
* Previous experience marketing in a B2C or subscription-based environment
* Proven experience in developing and executing successful email marketing campaigns
* Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
* Proficiency with email marketing platforms (e.g Klaviyo, Mailchimp, Hubspot) and CRM systems
* Strong understanding of customer behaviour and engagement
How To Apply
To express your interest, send your CV to Valentine by clicking the apply button below