Position: Digital PR and Publicity Executive (2025) Location: London, UK Salary: Competitive We are seeking a highly motivated and dynamic individual to join our team as a Digital PR and Publicity Executive. As the world becomes increasingly digital, the role of PR and publicity has evolved to encompass a strong online presence. This is an exciting opportunity to be at the forefront of this shift and make a significant impact on our brand's reputation and visibility. Key Responsibilities: - Develop and implement digital PR and publicity strategies to increase brand awareness and drive engagement across various online platforms - Build and maintain relationships with key media outlets, influencers, and bloggers to secure coverage and partnerships - Create compelling and shareable content for social media, blogs, and other digital channels to promote our brand and products - Monitor and analyze online media coverage and social media trends to identify opportunities and mitigate potential risks - Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels - Plan and execute digital events, campaigns, and promotions to reach target audiences and achieve business objectives - Stay up-to-date with industry trends and best practices in digital PR and publicity to continuously improve our strategies and tactics - Manage budgets and track ROI for all digital PR and publicity initiatives - Provide regular reports and insights on digital PR and publicity performance to senior management Requirements: - Bachelor's degree in Marketing, Communications, or a related field - Minimum of 3 years of experience in digital PR and publicity, preferably in a fast-paced environment - Proven track record of successfully executing digital PR and publicity campaigns and securing media coverage - Strong understanding of social media platforms, SEO, and digital analytics tools - Excellent written and verbal communication skills with a keen eye for detail - Ability to think creatively and strategically to generate innovative ideas and solutions - Strong project management and organizational skills with the ability to multitask and meet tight deadlines - Passion for staying up-to-date with the latest digital trends and technologies - Experience in the fashion or lifestyle industry is a plus If you are a self-starter with a passion for digital PR and publicity, we want to hear from you Join our team and be a part of shaping our brand's digital presence in the ever-evolving digital landscape.