Job Title: Paid Media/PPC Specialist
Location: Fully remote
Salary: up to £37,500 DOE
Company Overview:
CloudScope is a leading recruitment agency working on behalf of a well-established UK digital marketing agency who specialise in multi-channel digital marketing. The are looking for a passionate and results-driven Senior Paid Search Specialist.
The role:
This is a fully remote role and the ideal candidate will be responsible for leading multiple high-impact PPC campaigns across for Google Ads, and other platforms too such as Meta Ads, Microsoft Ads, and LinkedIn Ads.
Responsibilities:
* Strategically develop, execute, and optimise high-performing paid search campaigns tailored to client goals.
* Foster strong client relationships through regular video consultations, presenting campaign results and identifying growth opportunities collaboratively.
* Continuously monitor and fine-tune campaign performance to ensure alignment with client objectives and industry best practices.
* Interpret campaign data and performance metrics to deliver clear, actionable insights and comprehensive reports to clients.
* Conduct in-depth keyword research, audience segmentation, and bid strategy management to maximise campaign effectiveness.
* Work closely with internal teams to refine landing pages and ad creatives for improved campaign performance.
* Contribute to integrated marketing strategies by partnering with SEO, content, and social media teams.
* Support the sales team by qualifying leads and evaluating their suitability for Google Ads campaigns.
Requirements:
* 3–4 years of experience in a similar PPC role, ideally within a digital agency environment.
* Demonstrated success in managing and optimising paid search campaigns across Google Ads platforms, including Performance Max, Shopping, and Search.
* Familiarity with Meta Ads, Microsoft Ads, and LinkedIn Ads is preferred, though not essential.
* Proven experience running effective Google Ads campaigns for B2B lead generation clients.
* E-commerce campaign experience is a plus, but not a requirement.
* Deep expertise in Google Ads, covering campaign structure, audience targeting, and conversion rate optimisation.
* Holds current Google Ads certifications.
* Exceptional attention to detail and the ability to juggle multiple campaigns and priorities effectively.
* Strategic thinker with a client-centric mindset and a proactive approach to campaign management.
* Clear and confident communicator, skilled in presenting insights and performance updates to clients.
* Passionate about PPC and digital marketing, with a strong drive to stay updated on the latest tools, trends, and strategies.
Benefits:
* 100% remote working!
* Flexible work hours
* 24 days annual leave + 8 bank holiday days
* Birthday and anniversary off!
* Generous sick pay policy
* Paid training time
* Opportunities for career growth within a fast-paced, expanding company.
Travel sometimes required
No Visa Sponsorship available