Glasgow will host the 23rd edition of Commonwealth Games between 23 July and 2 August 2026. Approximately 3,000 athletes and team officials from up to 74 nations and territories across the Commonwealth will come together in an 11-day celebration of sport and culture. Events will take place across Glasgow, entertaining around 500,000 ticketed spectators and reaching a global broadcast audience of more than one billion.
Glasgow 2026 Limited, the Organising Company (the OC), is organising the Games along with the Commonwealth Games Federation (CGF) and Commonwealth Games Scotland (CGS). Each has key parts to play in the planning and delivery of the Commonwealth Games - individually and collectively - to ensure that Glasgow 2026 is a huge success.
We have an exciting opportunity available to join the team!
We are looking for an experienced and passionate Head of Marketing and Brand to manage a small but creative Marketing team.
The Glasgow 2026 Commonwealth Games will deliver a new event model, fuelled by the success of 2014 and building on its legacy. Activating the Glasgow 2026 brand, building mass awareness of the Games in the city, at home and overseas, driving ticket sales and delivering first-class CRM are essential to the success of the project, as well as delivering first-class athlete and audience experience.
We are looking for an enthusiastic and positive individual, with a desire to achieve the highest possible standards for themselves, for Glasgow 2026 and for everyone involved in the Commonwealth Games. This role will work closely with Games partners such as the Commonwealth Games Federation (CGF), Governments and Glasgow City Council, Games Sponsors and Event Delivery Partners.
The Head of Marketing and Brand will be responsible for the Glasgow 2026 brand and for developing and executing a comprehensive, integrated marketing strategy to support the delivery of a world-class event and to ensure that Glasgow 2026 meets its ticketing, revenue and engagement targets, through innovative, inspiring, integrated campaigns.
The post holder will build, lead, and develop a marketing team and will be accountable and responsible for brand management, marketing strategy and implementation, audience segmentation, paid advertising, CRM and Glasgow2026.com, sponsor rights and benefits, Glasgow 2026 mascot, driving ticket sales, contact centre operations and overseeing publications.
Job Summary:
The Head of Marketing and Brand will be accountable for the successful development and implementation of the Glasgow 2026 Brand and Marketing Strategies and to ensure a first-class operation and service for Games family, competing athletes, sponsors and spectators. Critical to success will be building mass awareness of Glasgow 2026 across a broad local, national and international audience. This will require directing the end-to-end marketing process across multi-channels, from audience research to campaign design and execution, and campaign measurement.
This role will also take responsibility for promoting ticket sales for Glasgow 2026.
You will develop and implement a series of integrated marketing campaigns to drive mass public awareness and support for the Games, with a focus on building emotional connection with people and businesses across the city.
As a central function of the Organising Company, you will design and manage campaigns that support functional areas across the business, including the Games Mascot strategy, volunteer campaigns, ticket advertising, the development of pictograms, business engagement, and supporting sponsor activation.
Education:
The Head of Marketing and Brand should have 7 plus years’ experience, in this area at a senior level or hold a tertiary qualification in marketing or a related discipline.
Key Skills and Experience:
We are looking for a Head of Marketing and Brand who has significant experience of working within an integrated marketing function, managing brand, and advertising strategies and delivering marketing campaigns at a national level. They should have proven experience in the fields of major events, sports or consumer-facing brands. The successful candidate should be an excellent communicator, thrive working in a fast-paced environment and be a strong team player.
In addition, the successful candidate should also display strong leadership credentials and have previous experience of leading a team. Relationship building is key for this role and experience of influencing senior internal and external stakeholders essential.
If you have experience in developing and delivering successful brand and integrated marketing strategies, we would love to hear from you!
For more detail, please see the full job description on our website: Head of Marketing and Brand, Glasgow 2026 Ltd.