Job Title: Senior eCommerce Specialist / Manager (Contract)
Location: Hybrid / UK-Based with German Market Focus
Rate: Negotiable DOE
Contract Type: Freelance / Contract
Overview:
We are looking for a highly skilled Senior eCommerce Specialist/Manager to lead our German market expansion project. This role is ideal for someone fluent in German with strong experience in Shopify, digital marketing (especially Meta Ads), and a deep understanding of the German eCommerce landscape. You'll work cross-functionally with internal teams to localise and scale our eCommerce presence in Germany, driving growth and optimising performance.
Key Responsibilities:
* Lead the go-to-market strategy and execution for the German eCommerce launch
* Collaborate with internal stakeholders across marketing, product, logistics, and customer service to ensure alignment
* Manage and optimise the Shopify storefront for the German market, ensuring best-in-class UX and localisation
* Plan, launch, and optimise paid campaigns across Meta Ads and other relevant digital channels
* Analyse performance data and provide actionable insights to improve conversion, customer acquisition, and ROI
* Stay up to date with market trends, consumer behaviour, and competitor activity in Germany and the wider EU
* Identify and implement opportunities for growth and operational efficiency
Requirements:
* Fluent/native German speaker, with excellent written and verbal communication skills
* Proven experience managing DTC eCommerce in the German market
* Strong knowledge of Shopify, Meta Ads, and performance marketing strategies
* Data-driven mindset with experience in analytics tools and A/B testing
* Solid understanding of local eCommerce regulations, consumer expectations, and digital trends
* Experience working cross-functionally and managing stakeholders at various levels
* EU market knowledge is a plus
Email fbruell@welovesalt.com for more info!