At UK Landlord Tax we believe in empowering UK landlords on their property tax journey by delivering specialist, compliant tax advice, personally tailored to maximise efficiency. With firsthand experience as landlords, we understand the unique challenges of property ownership and aim to build lasting relationships by providing the right guidance to simplify tax management.
Founded in 2010 by Simon Thandi, we are a vibrant, growing firm who believe in enabling success for both our clients and our staff. Our office is based in the iconic Creative Industries Centre in Wolverhampton offering a friendly, relaxed working environment. A competitive salary plus benefits is on offer to the right person.
Role Overview
This role requires a skilled and results-driven digital marketing executive to coordinate our various digital mediums, creating engaging content for UK Landlord Tax and related businesses resulting in increased brand awareness and generating high-quality leads across paid and organic channels. The digital marketing executive will be tasked with driving leads, analysing user experience data, initiating digital projects, reporting on planned and current strategies and ensuring that projects are executed within budget. The role will play a pivotal part in growing our business, customer base, and improving user experience.
Ideal candidates for this position should be innovative, results driven and web savvy. Ultimately, the outstanding Digital Marketing Executive should have a firm grasp of the various digital touchpoints, steer our organisation's digital narrative, and drive highly effective digital campaigns.
Key Duties and Responsibilities
Digital Marketing Executive
1. Develop and implement the overall digital marketing strategy for all of our brands in conjunction with our leadership team.
2. Evaluate and implement improvements in our digital strategy to drive ROI.
3. Manage external paid media agencies to ensure commercial targets are achieved (where required).
4. Research the latest digital tools and interactive trends along with best practices.
5. Research products, services and current strategies to identify new opportunities.
6. Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
7. Manage and oversee all digital marketing channels.
8. Measure ROI and achieve KPI targets and report.
9. Prepare and manage digital marketing budgets.
10. Develop new strategies and tactics to improve social marketing activities to ensure activity is focused on lead generation.
11. Work with external agencies to produce an SEO-driven content programme which drives enquiries.
12. Map out how digital assets will be optimised for business results.
13. Monitor competition and provide suggestions for improvements.
14. Analyse customer and user data.
15. Analyse and report on digital marketing activities.
CRM and Website
1. Develop an effective, results-driven CRM programme to ensure regular communication and drive conversion.
2. Deliver integrated and measurable execution for our campaigns using Constant Contact.
3. Providing regular reporting and campaign optimisation.
4. Design, create and take ownership of the content strategy, working with wider team to focus on written, graphical and video content for campaigns, blogs and the wider website.
5. Support in creating engaging content to promote the brand and increase engagement/leads via digital social channels.
6. Develop effective landing pages, consistently reviewing and improving to drive performance.
Competencies
1. 3 – 5 years experience and success within a similar Digital Marketing role, managing the strategy and execution for multiple brands at the same time.
2. Professional services experience not essential but would be ideal.
3. Experience using multiple CMS platforms: Constant Contact (or similar), Wordpress a plus.
4. Experience in paid media – primarily PPC and paid social.
5. A self-starter who can come up with ideas for campaigns.
6. An understanding of SEO optimisation.
7. An Understanding of what goes into a successful digital marketing strategy that delivers results.
8. Excellent ability to manage multiple projects and prioritise them.
9. In-depth understanding of main digital marketing platforms and their capabilities.
10. Strong analytical ability and experience to work with a variety of data sources.
11. Strong reporting skills.
12. Ability to communicate effectively with the wider team.
13. Excellent attention to detail and impeccable proof-reading skills.
14. Well organised and self-motivated.
15. Ability to operate effectively under pressure and to tight deadlines.
16. Personable, presentable and articulate.
17. Confident and outgoing personality.
18. Team player who is also able to work on their own initiative.
19. ‘Can do’ attitude.
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the company.
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