Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.
We’re looking for an experienced Country Manager who will form part of the Management Team to be responsible for managing all activity related to the UK market and act as a leader and mentor of our global strategy on a daily basis.
Leading the dedicated team to this market, product and commercial initiatives, the Country Manager will also work along all teams in the organisation to ensure that targets are met successfully.
Reporting to the Head of Business, and working closely on the day to day with the Head of Operations, the selected person will be responsible to:
Define and communicate the local market/regional strategy, commercial and product offering for your assigned market, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics a required.
Work with marketing teams to define a marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand. Formulate and implement operational & tactical plans with Central Service Departments, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work across the team supporting the Market/Region.
Closely monitor financial results against plans/budgets, optimising accordingly and providing regular reports to the Senior Management Teams.
Work with Business Intelligence team to ensure player behaviours and any unique market insights are understood and direct optimization of strategy and tactical plans.
Work with the Product team across the full player user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield.
Manage all above the line marketing activity and the commercial and contractual relationship with local marketing Media, PR & Creative agencies.
Provide leadership and direction to cross functional teams while working with other Regional Directors/Manager, Product/Business Owners and cross departments to capture and optimize synergies
Manage Market annual budget planning and assist with quarterly business reviews and revenue forecasting
Must have experience as a country manager or similar level role within iGaming/Online Casino Industry.
Ability to analyse data and quickly take action and drive change to achieve goals and targets
Strong commercial acumen
Our generous UK benefits package includes:
Hybrid working [ 3 days in office/ 2 days remote]
End of year discretionary Bonus
Pension Scheme
Private Health Insurance
Pizza and drinks every Friday.
NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.