Job Introduction
As the SEO Manager for cardfactory, you'll be responsible for executing the organic search strategy. You'll work with agency partners, an in-house copywriter, and cross-functional stakeholders to create a comprehensive approach that includes content, technical SEO, Digital PR, and Local SEO. This role aims to boost organic visibility, drive traffic growth, and support the company's goal of becoming the UK's leading omnichannel retailer.
We operate smart working principles at cardfactory, combining some days working from our support centre in Wakefield (1 day a week) with days working remotely from home.
Role Responsibility
Creating, delivering, and managing SEO strategy for growth
Measuring success with strategy creation, organic share of voice, traffic, and ROI
Managing external partners and focus on deliverables, performance, and budget
Coordinating with internal teams to implement SEO roadmap
Overseeing Local SEO for online and store integration
Conducting regular SEO audits for optimization
Developing a reporting framework for leadership
Directing on-page and off-page SEO initiatives
Educating internal teams on SEO best practices
Innovating and sharing SEO knowledge and enthusiasm
The Ideal Candidate
Worked previously as an SEO Manager
Significant experience with all aspects of SEO, including content, digital PR, technology and analysis.
Strong understanding of the latest digital marketing trends and technologies
Previous experience of managing 1 or more direct reports.
Agency experience is advantageous but not essential.
Excellent communication and interpersonal skills, with the ability to collaborate effectively and confidently cross functionally
About the Company
cardfactory is the UK's leading specialist retailer of greeting cards, dressings, and gifts with over one thousand stores across the UK and Ireland. In 2020 we launched our exciting 5-year business strategy including our vision of becoming a true Omni-channel retailer. This strategy sees significant investment into our colleagues across the business creating multiple opportunities to join a fast-paced environment and be part of our exciting journey.
In return, we offer a wide range of benefits to support your physical, mental, and financial well-being.
Benefits
25% Card Factory colleague discount in-store and online
Save As You Earn scheme
Financial Wellbeing Support
Financial Education Tools
Salary Advance
Seasonal incentive schemes
Opportunity to apply for Retail Apprenticeships
Access to blended learning and development content
Discounted mobile phone contracts
Discounts across 100's of UK retailers
Employee Assistance Programme - access to tools to support mental, physical, and financial wellbeingThis is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.
We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly.
No agencies, please.
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Sportswift Ltd T/A cardfactory