Drive brand growth as our Brand Manager, analysing consumer data, shaping direction and driving new product development. This role requires analytical skills, creativity and hands-on execution to build brand loyalty, drive innovation and ensure products resonate with consumers.
Key Responsibilities:
* Develop and implement brand strategies to build consumer loyalty and increase market share.
* Refine brand values, voice and positioning to differentiate products from competitors.
* Leverage consumer insights and EPOS data to understand evolving consumer trends.
* Use data-driven analysis to guide brand decisions, optimize marketing strategies and identify NPD opportunities.
* Work closely with NPD team to drive NPD aligned with brand, consumer needs and market trends.
* Plan and execute multi-channel marketing and promotional campaigns to increase brand awareness, drive trial and grow sales.
* Collaborate with creative agencies to develop engaging content and impactful packaging that resonates with target audience.
* Manage and allocate brand budget effectively to achieve growth objectives.
* Work closely and successfully with other internal teams.
* Establish and track KPIs for brand performance, including market share, engagement and product sales.
Qualifications:
* Minimum 3 years of experience in brand management, data analysis or new product development within FMCG or consumer goods industry.
* Degree level.
* Strong analytical abilities and experience with data analysis.
* Knowledge of brand management principles, marketing strategies and consumer behaviour.
* Creative, with a strong understanding of new product development processes.
* Excellent project management and cross-functional collaboration skills.
* Experience with digital marketing platforms and social media analytics.
Key Competencies:
* Ability to analyse, understand and leverage consumer data to inform strategic decisions.
* Strong empathy for consumer needs, with a proactive approach to identifying and responding to trends.
* Innovative in brand-building with a strategic approach to both product positioning and market expansion.
* Skilled in managing multiple projects, particularly in NPD and campaign launches.
This is not a remote/hybrid role.