Freelance Marketing Specialist (Part-Time, Short-Term / Project-Based)
Location: London, ON (Flexible/Remote)
Hourly Rate: $25-35/hr. Higher pay offered based on experience and proven track record. Pay structure will mostly be project-based, but aim to reflect this rate.
Who we are: Hot Oven is an established, 25-year-old bakery in Covent Garden Market in the heart of London, Ontario. We specialize in burek, a phyllo dough pasty. We've built a loyal and considerable customer base through this niche, quality product with almost no marketing. Now, we're ready to expand our reach and bring our unique product to a wider audience.
Position Overview: This is a part-time, project-based role with potential for collaboration on future marketing projects. We're looking for a creative and experienced marketing freelancer to help us build and grow Hot Oven's brand.
Hours: 8-20 hours per week. Flexible schedule and mostly remote work.
Responsibilities:
* Brand Development: Develop and refine Hot Oven’s brand identity, ensuring it resonates with our target audience.
* Logo Redesign: Oversee a logo design project that captures our bakery’s unique appeal.
* Social Media Management, Content planning, and Storytelling: Handle our Instagram and Facebook accounts: focusing on follower growth and engagement, planning content creation, and reaching our audience through effective storytelling about our specialty product.
* Website Branding: Work with a web developer to ensure our brand identity is consistently represented on our website. Opportunity to oversee website development project if experienced in web development.
* SEO (Preferred): Optimize website and social media content to improve online search visibility.
* Creative Marketing Projects: Plan and execute creative marketing campaigns, brainstorm and discuss new project ideas.
Ideal Skills:
* Proficiency in social media marketing, particularly Instagram
* Strong content creation skills, including graphics and video production
* SEO expertise to enhance content visibility
* Creative thinking to produce engaging and shareable content
Job Types: Part-time, Freelance
Pay: $25.00-$35.00 per hour
Expected hours: 5 – 20 per week
Benefits:
* Flexible schedule
* Work from home
Education:
* Bachelor's Degree (preferred)
Experience:
* Marketing: 3 years (preferred)
Work Location: Hybrid remote in London, ON N6A 1C5
Expected start date: 2024-11-06
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