Influencer Performance Analyst - Myprotein
Job Category: Marketing
Location: UK, Manchester
Job Type: Full-time
About THG: We’re a fast-moving, global technology group that specializes in taking brands direct to consumers. We’re home to a portfolio of leading brands including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
Nutrition & Wellness is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins, and MP Activewear.
Role: Influencer Performance Analyst
Reporting To: Head of Influencer Performance
Why be an Influencer Performance Analyst at THG? Working at THG provides a unique opportunity to be at the forefront of digital marketing within a fast-paced, global company. You'll gain hands-on experience in a dynamic environment, collaborating across various teams to drive real impact.
As an Influencer Performance Analyst, you’ll:
* Support the Head of Influencer Performance in maintaining and driving the growth of Myprotein’s global influencer programme.
* Report on influencer performance weekly, bi-weekly, and monthly to identify key successes and areas for improvement.
* Manage the general hygiene of the influencer programme, including keeping links, offers, and reporting updated.
* Identify opportunities for new partnerships to enhance the global influencer programme.
* Collaborate with internal stakeholders to plan, develop, and execute influencer campaigns on a global scale.
* Oversee the invoicing and payment process for influencers through a monthly PO system.
What skills and experience do I need for this role?
* Degree qualified (preferred) with 1+ year of experience in marketing.
* Strong analytical skills, with a data-minded approach and proficiency in Excel.
* Experience with Tableau or similar data visualization tools.
* A genuine interest in health, wellbeing, fitness, and digital marketing.
* Understanding of influencer marketing's role in brand awareness, content creation, and driving commercial value.
* Knowledge of current and emerging platforms, including Instagram, Facebook, YouTube, and TikTok.
* Excellent communication, negotiation, and organizational skills.
* A proactive, self-starting attitude with strong problem-solving abilities and a track record of meeting deadlines.
What’s in it for me?
* Access bespoke development programmes designed by our in-house L&D team.
* Enhance your expertise through our upskilling programme with an industry-leading training provider.
Enhanced Leave:
* 25 days annual leave plus bank holidays.
* Enjoy your birthday off.
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days of annual leave each year.
* Unlock 2 days of volunteer leave after 12 months.
* Access face-to-face and virtual appointments with our in-house GP.
* Sessions with our in-house CBT therapist.
* 24/7 Employee Assistance Programme (EAP) provided by Bupa.
* Access to our state-of-the-art on-site gym and physio.
Other Perks:
* Save up to 12% on personal tech through our salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50% staff discount on THG brands.
* Access to an on-site barber and staff shop.
* Referral bonuses of up to £1000.
* Anniversary gifts at 5 and 10 years of service.
We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace that allows everyone to thrive. We encourage candidates from all backgrounds to apply.
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