Our client seeks an experienced Senior Marketing Data Analyst to join their marketing team.
Role Profile: You will have a robust understanding of data analytics in the context of legal services, enabling you to interpret complex datasets and deliver actionable insights that drive strategic marketing decisions. As a Senior Marketing Data Analyst, you will play a crucial role in guiding marketing strategies by analysing client behaviour, market trends, and competitive landscapes within the legal industry.
Key Responsibilities:
* Utilise advanced data engineering tools to collect, clean, and process large datasets from both internal sources (e.g., case management systems, CRM) and external databases.
* Design and implement data collection strategies that align with the firm's goals, focusing on key client demographics and practice areas.
* Conduct thorough competitor analysis to understand market positioning, strengths, weaknesses, and emerging trends in the legal sector.
* Provide insights on competitor marketing strategies to inform campaigns and identify new opportunities for client engagement.
* Analyse complex datasets to uncover trends, patterns, and insights that inform the legal marketing strategies.
* Employ statistical methods and machine learning algorithms to forecast client behaviour and market trends in legal services.
* Generate clear and compelling visualisations, including graphs and charts, to present findings and recommendations to stakeholders.
* Prepare comprehensive reports on marketing performance metrics, campaign effectiveness, and client engagement analytics.
* Collaborate with marketing and business development teams to develop data-driven marketing strategies and campaigns tailored to the legal market.
* Provide actionable recommendations based on data insights, such as optimizing marketing spend, targeting specific client segments, and enhancing client outreach efforts.
* Monitor and analyse the client engagement journey to assess the effectiveness of marketing initiatives and identify areas for improvement.
* Aggregate and analyse data related to client inquiries, conversions, and retention to create accurate performance reports.
* Work closely with Global Managing Partner and support practice group leaders, marketing managers, and business development personnel to align data insights with the firm's objectives. Foster a collaborative environment by sharing knowledge and best practices with team members and stakeholders.
Key Skills and Experience:
* Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field. A Master's degree is preferred.
* Minimum of 5 years of experience in marketing data analysis, preferably within a law firm or professional services environment.
* Strong understanding of marketing principles and strategies as they relate to the legal industry, including client segmentation and campaign performance metrics.
* Exceptional analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
* Excellent communication skills, both verbal and written, with the ability to present data findings to non-technical stakeholders.
* Proven ability to work collaboratively in a team environment and manage multiple projects simultaneously.
* Expertise in data collection, cleaning, and processing using various tools and technologies.
* Strong ability to analyse data trends specific to the legal market and translate them into strategic insights.
* Experience in creating data visualizations that effectively communicate findings to diverse audiences.
* Strong interpersonal skills to work effectively with cross-functional teams within the firm.
* Comprehensive understanding of marketing principles as they pertain to law firms and the ability to apply them in a data-driven context.
* Ability to evolve the role in order to respond to any changes or developments identified by the leadership around the strategic direction of the Firm.
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