Senior account executive, paid search

Senior Account Executive, Paid Search Job title: Senior Account Executive, Paid Search Group: Mindshare Worldwide Reports to: Account Manager Client: Ford Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world. You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here. What We Can Offer You At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends We also offer an extensive training programme to help guide your career development, t here’s a wide range of options to suit everyone at all levels of your career. Our Values & Behaviours Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, help ing them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to differe nce. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media. Our Commitment We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please peopleteammindshareworld.com. The Role The role exists within Mindshare Channels & Solutions to support a growing team Paid Search specialist team. We are looking for an experience Paid Search Senior Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc. The Ideal Candidate The candidate will report to the Paid Search Account Manager. Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimisation of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services. Essential Criteria Experience setting up and optimi s ing campaigns within Google, Bing via SA360/Marin/Kenshoo, etc. Experience using custom audiences and automation to enhance Paid Search strategy and performance Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights Strong understanding of Paid Search best practices around for example buying strategies, formats, and audiences Understanding of measurement capabilities via the native platforms and 3rd party tools Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables) Proactive approach to expanding knowledge and capabilities Attention to detail Able to communicate effectively and work as part of a wider, cross-channel team Programming or coding knowledge is not mandatory, but is advantageous Desirable Criteria Language skills Responsibilities Delivering client performance Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns. And the opportunity to run ads across other platforms. Competently create media plans designed to achieve specified KPIs Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics. Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration) Identify and implement testing approaches to improve campaign performance against KPIs Carry out regular account optimization in order to improve performance against KPIs Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity Contribute to regular client meetings; preparing and presenting performance detail and account action updates Effectively manage your workload, and submit deliverables to your Account Manager within deadlines Inspiring our people Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity Support the Account Executive with tasks, providing guidance where needed Driving our process Complete the Mindshare finance process for all clients Carry out regular campaign and budget management checks Support Account Executives in following all Mindshare processes LI-GL1