An Engineering client in Armagh require a Graduate Digital Marketing Executive to join their team. Under the supervision of senior team members, especially the Group Marketing Manager, you will gain hands-on experience in executing digital marketing activities, supporting campaigns, and learning how to optimise digital strategies.
*Contract role: 9-12 months*
Key Responsibilities:
Supporting Campaign Execution:
* Assist in executing digital marketing campaigns (e.g., social media posts) under the guidance of senior marketers.
* Help implement day-to-day marketing tasks, ensuring that activities align with the overall campaign strategy led by the Group Marketing Manager.
* Assist with scheduling content on social media platforms using scheduling tools.
Basic SEO Tasks:
* Conduct keyword research to assist the marketing team in improving website rankings.
* Assist in basic on-page optimisation tasks, such as updating meta tags, descriptions, and ensuring content follows SEO best practices.
* Monitor and report on SEO performance.
Social Media Management:
* Support the management of Group’s social media platforms (e.g., Instagram, Facebook, LinkedIn).
* Help draft engaging content for posts, ensuring consistency in tone and voice, and schedule posts across platforms.
* Monitor social media activity (likes, comments, shares) and flag key trends or issues to the Group Marketing Manager.
Assisting with Paid Advertising:
* Support the setup and monitoring of PPC campaigns (e.g., Facebook Ads, LinkedIn Ads) with close supervision.
* Assist in preparing reports on PPC performance, focusing on metrics like click-through rates (CTR) and cost-per-click (CPC).
Content Creation Support:
* Work closely with the creative team to support the development of basic digital content, such as visuals or social media graphics.
* Help manage content calendars by ensuring that scheduled content is delivered on time and meets the brand guidelines.
Data Analysis & Reporting:
* Assist in gathering data for regular performance reports.
* Help prepare basic reports on campaign performance, including social media metrics, website traffic, and ad performance.
Administrative & Coordination Support:
* Provide general administrative support to the marketing team.
* Help with organising marketing assets, campaign materials, and tracking budgets under supervision.
Person Specification:
* A Graduate in a Marketing discipline.
* A minimum of one year's experience within marketing.
* Familiarity with digital marketing platforms (e.g., Google Ads, Facebook Ads) is a plus, but training will be provided.
* Basic understanding of SEO and social media best practices.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic design tools (e.g., Canva, Adobe Photoshop) is a plus.
For more information on this Graduate Marketing Executive position please contact Pauline Haughey on 02887440033.
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