An exciting opportunity has arisen for a Senior Digital PR Manager here at Cedarwood Digital as we continue to expand our Digital PR offering. This role would suit someone who is experienced in the Digital PR space, has strengths in both client and staff management and a proven track record of delivering solid Digital PR campaigns across newsjacking, thought leadership and data-led campaigns.
Responsibilities:
* Lead and own the reactive offering
* Effectively monitor and develop ideation for reactive trends
* Working with the team to activate reactive and proactive newsjacking and providing guidance and feedback to support the team
* Contributing to new business pitch decks, helping to ideate for new business and supporting the Digital PR Lead on pitches where required
* Leading on key accounts including regular client calls
* Comfortable with reporting and sharing wins and updates with clients
* Identifying opportunities to grow the accounts and cross-sell
* Working to meet and exceed our client KPIs
* Line Management of Minimum Two Staff
* Identifying gaps in the team’s knowledge & conducting training where necessary to upskill team members
* Supporting the wider team by providing feedback and guidance on best practice
* Supporting the team on outreach across all campaigns including proactive, reactive, thought leadership and data-led campaigns
* Contributing to team brainstorms and ideation across all clients
* Creating ideas that are creative and with robust methodologies - well-researched
Experience & Skillset:
* Minimum 4-5 year's experience in a Digital PR role
* Strong client management skills - this is a heavily client facing role
* Strong Digital PR skillset – clear understanding of processes & undertaking newsjacking, campaign work & thought leadership, in addition to anything else you feel would work within the Digital PR space
* Good awareness of SEO & how to tie Digital PR deliverables into the wider picture
* Ability to build media lists & highlight publications
* Good written skillset – ability to write & create newsworthy press releases
* Awareness of digital practices & marketing funnels
* Analytical – be able to find newsworthy stories within statistics & research
* Comfortable presenting to clients
* Experience managing a team a bonus
* Ability to communicate technical & creative ideas effectively within business context
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
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