Summary: We are seeking a highly skilled Content Marketing Specialist to join our team. The ideal candidate will be responsible for creating and implementing content marketing strategies that will help us achieve our business goals. The Content Marketing Specialist will work closely with the marketing team to develop and execute campaigns that drive traffic, engagement, and leads. Responsibilities: Develop and execute content marketing strategies that align with business goals Create and manage a content calendar that includes blog posts, social media updates, email campaigns, and other content types Write and edit high-quality content that is engaging, informative, and optimized for search engines Collaborate with designers, developers, and other team members to create visual content such as infographics, videos, and images Monitor and analyze content performance metrics to identify areas for improvement and adjust strategies accordingly Stay up-to-date with industry trends and best practices to ensure our content is relevant and effective Qualifications: Bachelor's degree in marketing, communications, or a related field 3 years of experience in content marketing, preferably in a B2B environment Excellent writing and editing skills with a strong attention to detail Experience with content management systems, email marketing platforms, and social media management tools Knowledge of SEO best practices and how to optimize content for search engines Strong project management skills with the ability to prioritize tasks and meet deadlines Creative thinker with the ability to develop innovative content ideas