Location: Stourbridge, DY9 8RG (Hybrid options considered)
Salary: £30,000 – £40,000 per annum (dependent on experience)
Employment Type: Full-time
About BikeStow: BikeStow is a UK-based company that designs and manufactures high-quality plywood bicycle racks. Our products are crafted with care and precision, catering to cycling enthusiasts who value both functionality and aesthetics. As we look to expand our reach and grow our brand, we're on the hunt for a passionate and creative Marketing Executive to take our marketing efforts to the next level.
The Role: We’re looking for a ‘point-and-go’ proactive and versatile Marketing Executive to manage and grow our marketing activities. You’ll play a crucial role in enhancing our brand presence, driving sales, and engaging our community of cycling enthusiasts. This is a varied and dynamic role within a small team, where you'll be hands-on with every aspect of marketing, from social media to trade shows.
Key Responsibilities:
1. Marketing Strategy & Implementation: Work closely with the directors to create and implement effective marketing tactics aligned with overall business goals.
2. Content Creation: Produce compelling photo, video, and graphic content for use across social media, email, and advertising.
3. Social Media: Day-to-day management of all social media channels, including content planning, posting, and community engagement.
4. Digital Advertising: Run and optimise social media ad campaigns (e.g., Meta) and Google Ads/keywords.
5. Product Campaigns: Manage launch campaigns for new products.
6. Email Marketing: Create and manage email campaigns to engage our audience and promote products.
7. Website & SEO: Manage and update the website, optimise SEO, and create engaging blog content.
8. Events: Organise trade shows, events, and other marketing activities.
9. Brand Ambassador Management: Develop and maintain relationships with brand ambassadors to enhance brand awareness.
10. B2B Sales: Build and maintain relationships with B2B clients such as bike shops, retailers, and brands.
11. General Admin: Assist with occasional non-marketing admin tasks, reflecting the collaborative spirit of our small team.
About You: We’re looking for someone who is:
1. Creative and passionate about marketing, with a flair for content creation.
2. Organised, proactive, and able to work independently.
3. Comfortable juggling multiple tasks in a dynamic, small-team environment.
4. Ideally, passionate about cycling or outdoor sports.
Essential Skills & Experience:
1. Proven experience in digital marketing & social media management.
2. Strong content creation (photography & videography) skills.
3. Proficiency in data analysis tools (e.g. Google Analytics) and the ability to interpret performance metrics to drive marketing decisions.
4. Copywriting skills and an eye for design.
5. Experience with Meta Ads, Google Ads, and SEO.
6. Proficiency in graphic design tools.
Desirable Skills:
1. Experience in event management and organising trade shows.
2. Previous experience working with brand ambassadors or influencers.
3. Familiarity with WordPress / WooCommerce or similar CMS platforms.
Why Join BikeStow?
1. Be part of a small, passionate team in a growing company.
2. Opportunity to shape and grow the brand’s marketing strategy.
3. Creative freedom to explore new ideas and tactics.
4. Competitive salary and the chance to work with a product that resonates with the cycling community.
How to Apply: If you’re excited about this opportunity and believe you’re a great fit, send your CV to info@bikestow.com. Include examples of your previous work or portfolio, if available.
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