Brand Marketing Manager
Telford office/hybrid role
Good package/benefits
Exciting product range
Trusted brand
Collaborative SMT
Objective
Increase in brand recognition and positive brand perception within the sector. Grow website traffic, social media engagement and email marketing conversion rates. Contribute to brand marketing activity to lead generation and revenue growth.
Duties
•Define and execute a comprehensive brand strategy to strengthen the company services' market position .
•Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events).
•Develop product positioning and messaging strategies
•Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
•Work closely with cross-functional teams including sales category, and regulatory teams to ensure brand and campaign alignment.
•Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing the company brand guidelines.
•Develop and manage customer retention and engagement strategies through digital and offline channels.
•Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
•Oversee brand marketing budget, ensuring cost-effective campaign execution.
Essentials
•Degree educated in Marketing, Business or similar
•Br...