Introduction to SWC Partnership:
We’re one of Europe’s fastest-growing international full-service marketing agencies, headquartered in Tunbridge Wells, Kent. We develop strategies and creative ideas that help brands increase their brand awareness and sales.
We pride ourselves on offering excellent service to our clients, who include major brands from airlines, and tech companies, to automotive and pet care. We produce the high-quality work and campaigns that you’d expect from a top London agency. We work as multi-disciplinary experts across both B2C and B2B marketing, with a heavy skew on international campaigns, accounting for 80% of our work.
Our culture is a vital strand of DNA that runs through the agency and across everything we do. It is what gives us our personality and genuinely gives everyone a chance to be part of something. We were awarded The Sunday Times, Best Places to Work 2023 and we also ranked in the top 10 SME category too. We offer all-year-round Summer Working Hours and hybrid working, of only 2 days in the office.
There’s a nice balance between working and having fun, celebrating wins, regular socials, investment in training, and travel opportunities, but what drives us all is that we love what we do. We also offer a very attractive work-from-home policy and have high-spec offices that form a great base for everyone. They are brand new, right next to the station, and equipped with great facilities, meeting rooms, gym, reception, etc.
We are also a part of the UP Group, UP THERE EVERYWHERE are a cloud-based agency headquartered in Stockholm, their complimentary services and expertise gives us a truly global presence, and access to 16+ bases around the world.
We are a lean, agile and highly motivated agency, that punches above our weight with clients, and yet, we are small enough to truly care about the people we work with.
About the role:
This role is designed for someone who wants to get stuck into an exciting opportunity working on a large international B2B account, closely alongside a Senior Account Director. The role is for an initial 6-months, with the view to go permanent thereafter.
You will have a lot of autonomy within the role and represent the client as a genuine extension of their team in Europe, mainly in charge of increasing website traffic from the EMEA sales region and converting that traffic into new leads for the business.
You will be given ownership of your own workstreams and client relationships and will be responsible for managing a wide range of internal and external stakeholders, maintaining in-house management tools such as Monday.com, creating weekly status reports, managing campaigns and managing AE’s on the account.
You’ll need to be a true believer in the power of all types of digital, content & social media channels to attract, educate and connect with the target audience(s). You’ll have a strong love of marketing automation technology and a desire to grow and learn.
Reporting into the Account Director, your day-to-day role will involve developing go-to-market strategies, forming channel marketing plans, briefing creatives to develop creative assets, campaign management and reporting. It is essential you are organised, self-motivated and detailed, in order to work independently whilst spinning lots of plates.
Although the audience is B2B, there are lots of opportunities to be creative and leverage each of the industry verticals to theme campaigns. Experience in Account Based Marketing will also be a huge advantage!
You will be responsible internally for the Key Account Planning System and business development opportunities for the agency to further grow the client’s business and the agency’s billings. This will include hosting and planning biannual workshops and presentations, as well as attending occasional workshops in the USA.
It is important that you recognise yourself as a professional marketing consultant and more than just an average Account Manager.
You’ll regularly collaborate with the wider SWC team and have an awesome team of carefully selected freelancers at your disposal, to produce the best outcomes of your campaigns.
The role boasts the opportunity for you to work closely/ report into a senior member of the team, acting as their right-hand account person, whilst having a lot of autonomy to deliver your own workstreams.
As key responsibilities of the role, you will:
· Be a champion of excellence across the delivery and production process
· Be a creative thinker with a good understanding of your client brands, marketing practices and a shining example of great process and service within the agency
· Have an entrepreneurial outlook and a “can do" attitude
· Apply a process-driven approach to communications, think on your feet and be a true self-starter
· Actively manage the workflow between the client and the agency in conjunction with your Account Director
· Seize opportunities to grow an account organically via current clients, working in conjunction with your Account Director, to understand the changing needs of your clients 'every day'
· Keep a close watch on potential threats to income or client relationship health; and commit to keeping your AD informed at all times so that issues can be addressed collaboratively
· Truly own the projects you work on, building relationships with your direct clients – via high levels of delivery process and service quality
· Deliver your tasks to the highest level possible, always going over and above client expectations
· Deliver first-class reviewing and proofing of any work following the internal sign-off process
· Have first-class verbal and written communication skills
· Have first-class process, service, presentation and organisational skills
· Employ great listening and probing questioning skills to start to understand:
o the client and their industry sector
o the clients’ brand, products and services
o the clients’ marketing and ROI objectives.
Required Skill Sets:
· Minimum 5-years of experience in B2B marketing with personal hands-on experience designing and managing multi-element marketing campaigns
· Proven self-starter and able to work independently
· Experience in building campaigns on LinkedIn and other social and paid platforms
· Experience of AdWords campaign build, and management would be advantageous
· Ability to plan campaigns across paid, earned and owned channels
· Strong campaign management experience for UK and International markets
· Proficient in managing and facilitating the creative development process from concepting through to production and implementation (both on & offline)
· Ability to learn and comprehend new specialist vertical industries
· Excellent presentation skills to senior external stakeholders
· Ability to make decisions and professional recommendations as a consultant
· Strong written and reading skills (GCSE English minimum B+)
· Knowledge in at least one of the following manufacturing industries is highly desirable: Automotive, Aerospace/Aviation, Heavy Industrial & Machinery
· Willingness to take feedback, learn and grow in the role
· Ability to work independently, and also in a team
· A bachelor’s degree and/ or a second language would be highly desirable but not mandatory.
Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit but are not currently listed. Research has shown this especially applies to women and other marginalised groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at is that it doesn’t hurt to take a chance and apply.
If you've read this far, we would love for you to apply and put your name forward for this opportunity, to note - *we will not be reviewing applications submitted directly through LinkedIn. Instead, please send your CV to hello@swcpartnership.com with a covering letter stating why you would like to apply for the role.
Best of luck!
Thank you,
SWC Partnership