ARNE is an apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, via ARNEclo.com. We have recently branched out and are now also available via Selfridges both in store and online.
We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.
Reporting to our Head of Performance Marketing, you will be responsible for implementing Paid Media strategies working to an agreed cost of sale, with a focus on driving efficient traffic to acquire new customers which successfully contributes to sales performance. If you want to join us on our exciting journey please apply today!
Requirements
* Manage paid media campaigns from planning to execution and ensure that they are fully optimised in order to achieve KPIs within an agreed budget
* Thoroughly analyse all performance data in order to report, review and identify opportunities moving forwards
* Monitor and manage the cost of sale to ensure profitability targets are met for each region, reporting on campaign budget utilisation, making adjustments as necessary
* Implement strategies to optimise the cost-effectiveness of marketing campaigns while maximising sales revenue.
* Provide insightful commentary on the company's daily trade activities, analysing market trends, competitor actions, and external factors impacting performance
* Work closely with ecommerce, buying, commercial, finance and analytics teams to align marketing strategies with broader business objectives.
* Work closely with the creative and design teams to incorporate best practices in paid media campaigns.
* Help manage paid media executives to ensure complete cover of work
* Ongoing testing and monitor all spend management, creative and targeting whilst evaluating all accounts
* Execute paid media / traffic driving tactics and deliver best practice in paid social, paid search, re-targeting, display, ATL and other emerging channels that unlock our objectives.
* Propose, agree and review strategy on an on-going / periodic basis.
* Work closely with the wider trading and product teams to agree call to action / tactics and trading plan that optimises acquisition and retention.
* Maintain an up-to-date knowledge of the latest industry trends and changes
* Any other ad hoc duties as required.
Essential Experience and Skills
* Proven experience in performance marketing, with a track record of successful campaign management and optimisation
* Line management experience (desired)
* Strong analytical skills with an ability to draw insights from large data sets
* Target driven with a strong commercial understanding and ability to report and make decisions based on marketing KPIs
* In-depth knowledge of digital marketing channels, analytics tools, and performance metrics
Benefits
* We are proud to be recognised as a Medium sized Sunday Times Best Place to Work for 2024
* 32 Days Holiday (including Bank Holidays) + your Birthday off
* Holidays increasing up to 36 days with service
* Option to buy / sell holidays
* Generous staff discount
* Private Healthcare including Dental & Optical Plans after probation
* Health Cash Plan from day one
* Life assurance paying 5x annual salary from day one
* Discounted marketplace with money off/cash back from 100’s of places
* Employee Assistant Programme
* Cycle to Work Scheme
* Tech Scheme
ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.