Job Description
We are looking for a Poker Marketing Manager to join us and ensure we maximize our revenue for poker while positioning the Grosvenor Poker brand as the home of poker in the UK.
You will support and work closely with the poker product teams both in venue and online, driving the proposition and communications strategy forward with a strong focus on a number of key venues as a priority for testing and learning best practices.
Brand Presentation
* Own the creative proposition for Grosvenor Poker to ensure consistency across all comms channels and assets – working within brand guidelines.
* Work with Rank’s internal design studio to develop a suite of assets and communication tools for local venues to use to ensure brand and message consistency.
* Ensure consistency across all comms channels from in-venue presentation and digital channels; web, social, own and third-party apps.
* Ensure our retail poker offer is well represented on grosvenorpoker.com with clear conversion goals and customer journeys.
* Ensure the website, venue display, poker live app, and social channels are consistent, up to date, and aligned.
Poker Communications
* Work closely with CRM, social, and product teams to ensure we have regular, relevant, and proactive communications to keep our poker audiences informed and up to date.
* Collaborate with venue teams to provide the framework, tools, and assets to ensure local messages are communicated to local audiences within a brand framework.
* Continue to support local teams and guide them with their local poker communications strategy, highlighting what’s working well and sharing best practices across the estate.
* Ensure the poker base receives a balance of messages from retail and online to emphasize the multi-channel poker offering and encourage play across both channels.
* Build a communications strategy to celebrate winners across Grosvenor Poker and integrate it into the poker player psyche.
* Work with our PR agency and internal team to develop a proactive PR strategy and content calendar for poker, maximizing any newsworthy opportunities.
Events, Promotions, and Content
* Build a brand strategy/presence to support the GUKPT (Grosvenor UK Poker Tour) and increase awareness of the online offering.
* Work with key partners/affiliates to amplify events and promotions to the maximum.
* Support the product team in providing the communications and content plan for both national and local promotions to maximize revenue opportunities.
* Work collaboratively with product teams to report back on promotions activity and plans, showing how they ladder up to national revenue targets.
* Establish opportunities to maximize visitation from digital-only poker customers to support the omni customer strategy.
* Provide pre-and-post activity analysis and drive a continuous improvement framework into our activities.
Marketing Effectiveness & Efficiency
* Accurately forecast budgets and ROI.
* Champion best practices and effectiveness, regularly reviewing key activity, evaluating, sharing, and communicating within a simple reporting framework.
* Ensure maximum efficiency and ROI from all activity.
* Ensure all initiatives are fully compliant with relevant legislation, industry guidance, internal protocols, and are aligned with our social responsibility approach.
* Cultivate an environment and behaviors that reflect the Rank ‘STARS’ values and customer service principles, acting as a role model for those values.
Qualifications
* Good knowledge of poker is essential.
* Demonstrable marketing experience.
* Excellent communication skills – both written and verbal.
* Ability to work effectively with third parties.
* Networking and relationship-building skills.
* Self-motivated – driven to achieve results.
* Ability to maintain effective work performance under pressure.
* Strong attention to detail.
* A pragmatic and flexible style, able to influence and build effective partnerships.
* Commercially astute with the credibility and gravitas to earn respect quickly.
* Displays integrity - is sincere in own behavior and in dealings with others.
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