This is a great role as a Customer Insight Analyst. Paying £38-48K based in Birmingham 2 days a week and the rest working from home.
Key responsibilities:
* Creating insights to support decisions for Product Development, Digital and Data transformation program and distribute in a variety of formats back to key stakeholders.
* Developing, maintaining, and evolving dashboards which track performance of key workstreams.
* Confident in presenting data and being able to tell the story in a way that is easy to understand.
* Supporting in the development of new reporting solutions in addition to delivery and enhancement of existing reporting.
* Developing a technical understanding of data and technology systems accessible to include Dynatrace, SQL databases, Google Analytics, Treasure Data, Braze and Azure Cloud Platform.
* Utilising tools such as Google Analytics to analyse web and app data, ensuring all website changes and updates are tracked accordingly.
* Conducting analysis of multi-channel data sources to build greater understanding of customers and identify business opportunities.
Key skills:
* Must have worked in a customer insight role in a commercial organisation providing commercial insights to drive product performance.
* Able to follow an established reporting process and evolve it as per the need of the Product Team and Director of Digital Transformation.
* Highly numerate and enjoys keeping up with latest digital/data innovation trends.
* Advanced SQL querying skills to extract, manipulate and model data.
* Data warehousing, Customer Data Platform, and data lake knowledge with the ability to grasp complex relational models.
* Business intelligence and dashboard experience using Power BI (preferred).
* Experience in web analytics using Google Analytics, Google Analytics 4 and Big Query would be advantageous.
* Knowledge of Python/R for automation or data analytics desirable.
* Advanced user of Excel with the ability to write complex formulas.
* Experience of propensity/segmentation modelling desirable.
* Good communicator with the ability to support on complex projects with many stakeholders.
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