Lead Generation Specialist We are looking for a skilled Lead Generation Specialist to support our international marketing teams and drive impactful lead generation and nurturing campaigns. This role requires a mix of technical expertise, strategic thinking, and operational excellence to support regional marketing teams and ensure seamless campaign execution. About the Role As a Lead Generation Specialist, you will take charge of executing campaigns in Pardot and Salesforce CRM (SFDC), ensuring system-wide data accuracy, quality, and enrichment. You will ensure that workflows and automation run smoothly and effectively. Additionally, you will manage advertising campaigns in collaboration with regional marketers and vendors to drive lead acquisition and engagement. Key Responsibilities - Campaign Creation & Management : - Build and manage email campaigns, forms, lists, and workflows in Pardot, including Engagement Studio. - Oversee media and social media campaigns in collaboration with regional marketing teams and external vendors to amplify lead generation efforts. - You will establish and standardise the campaign management process to be adopted across the marketing team, ensuring consistency and efficiency in implementation. - CRM & Data Management : - Ensure Salesforce CRM data is maintained, enriched, and aligned with campaign requirements. - Monitor data quality to optimise segmentation and reporting. - Lead Generation Strategy : - Develop and implement strategies to attract, nurture, and convert leads across multiple channels. - Leverage data insights to refine tactics and improve campaign performance. - Collaboration : - Work closely with regional marketers to align campaigns with business goals. - Partner with vendors to execute paid media and social strategies effectively. - Collaborate with the US and International Commercial Excellence teams to integrate marketing and sales processes Requirements - Proven expertise in Pardot (campaign creation, Engagement Studio) and Salesforce CRM. - Strong knowledge of lead generation strategies and nurturing techniques. - Experience managing media and social media campaigns in collaboration with cross-functional teams. - Exceptional attention to detail and ability to manage data quality and enrichment processes. - Analytical mindset with a focus on using metrics to drive decisions. - Excellent communication and organisational skills. - -Ability to work well under pressure, multi-task and meet deadlines without compromising on quality or accuracy What We Offer - A dynamic and collaborative environment with global exposure. - The opportunity to shape lead generation strategies and campaign execution. - Competitive salary and benefits, with room to grow in a fast-paced setting. - Home based with occasional travel to international offices as and when required. If you're ready to combine your expertise in Pardot, CRM management, and digital marketing with a strategic approach to lead generation, we'd love to hear from you Apply Today Since 1992, Omnicell has been committed to?transforming pharmacy care?through?outcomes-centric innovation?designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider's most trusted partner by our guiding promise of "Outcomes. Defined and Delivered."?? Our comprehensive portfolio of?robotics, smart devices, intelligent software, and expert services?is helping healthcare facilities worldwide?to improve business and clinical outcomes?as they move closer to the industry vision of the Autonomous Pharmacy.? Our guiding principles inform everything we do:? - As Passionate Transformers, we find a better way to innovate relentlessly.? - Being Mission Driven, we consistently deliver on our promises.? - Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation.? - Understanding that Relationships Matter creates synergies that yield the greatest benefits for all. - Intellectually Curious, eager to think deeper to learn and improve. - In Doing the Right Thing, we lead by example in ALL we do.? We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world. This includes our Employee Impact Groups, which foster diversity and inclusion, as well as our learning and well-being programs that support personal and professional growth. We also prioritize sustainability in our operations, aiming to reduce our environmental footprint and promote responsible business practices. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all. About The Team Omnicell is dedicated to fostering a diverse and inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at Recruitingomnicell.com. At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations. Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward. Job Identification: 3922 Job Category: Marketing Posting Date: 03/10/2025, 10:33 AM Job Schedule: Full time Locations: Irlam, England, United Kingdom Job Level: Experienced All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.