12 month fixed term contract role - maternity cover Hybrid role - Hemel Hempstead In combining Carlsberg’s and Britvic’s legacy businesses in the UK to form Carlsberg Britvic, we are creating an integrated beverage powerhouse in the market. Stronger together, we have a unique opportunity to get ahead and stay ahead of the competition while building a truly iconic business proposition. We offer customers an enhanced portfolio as the leading supplier combining beer and soft drinks, supported by a world-class sales force capable of unlocking growth opportunities across multiple channels and occasions. We are leveraging the strength of our integrated supply chain to make great-tasting brands available everywhere. Additionally, we are building brand equity while delighting consumers through outstanding marketing and innovation platforms. To fuel this opportunity, we are combining our talent, capabilities, and know-how across our integrated organization. Job Overview We have an exciting opportunity to join an iconic challenger brand in a pivotal, high-visibility marketing role. As Senior Brand Manager for Tango, you will play a critical role in delivering our Mission 2025 ambition for the Carbonates portfolio and the broader GB Marketing & Innovation agenda. Responsible for the Tango brand, you will lead the brand and cross-functional team to deliver the in-year brand plan and framework for future growth, accelerating growth for Tango and Britvic. This is a fantastic role for an ambitious, growth-focused individual, working on one of Britvic's biggest own brands. Key Responsibilities Lead the development and execution of Tango's brand strategy, marketing programs, and commercial plans to drive sustainable brand-led growth. Act as the guardian of the brand positioning and identity, ensuring alignment across all touchpoints. Manage the brand's financial performance, including P&L, budget control, and maximizing ROI. Lead cross-functional teams and inspire external agencies to deliver exceptional work. Provide leadership, coaching, and development for your direct report and create a positive team environment. Requirements Experience in a branded environment, preferably FMCG, working on significant or challenger brands. Proven track record of driving brand-led strategies, resulting in brand equity growth and profitability. Experience in strategic brand and business planning, consumer and shopper insight-led strategy implementation. Experience in creating successful marketing campaigns across various channels, including Above the Line and Below the Line. Strong cross-functional leadership capability, both internally and with third-party strategic partners. Direct team management experience with the ability to inspire, grow, and develop people. Key Behaviours Courageous – Self-confident and objective, seizing new opportunities with agility and pace. Caring – Committed to our brands, society, and the planet's well-being. Accountable – Owning integrity, taking responsibility, and doing the right thing. Collaborative – Open, inclusive, and respecting each other's unique contributions. Driven – Ambitious, enthusiastic, and committed to delivering results.