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About Us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
D&I Statement:
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
Scope of the Role:
The Head of External Comms is responsible for the strategic and day-to-day external communication of the itsu brand including the retail and grocery businesses, as well as our founder Julian Metcalfe.
* Management of comms plan; working with group, restaurant and grocery teams to develop and deliver the 2025 external comms strategy.
* Identify content and produce and publish as necessary.
* Management of media relations; keeping key trade and consumer media contacts informed of itsu news, promote itsu's involvement in wider relevant conversations [journalists, podcasters, radio hosts etc].
* Tracking and reporting campaigns; reviewing external coverage vs the 2025 plan.
Minimum Requirements:
* A strategic storyteller who has a natural way with words.
* A strong list of media contacts and if you don't know the right person, you know someone who does.
* Understands trade, consumer, short, medium and long leads.
* 5+ years experience in PR desired.
* Detail focused.
* Results driven.
* Looking to work 3 days per week.
What We Offer:
* Competitive salary.
* 25 days holiday [FTE] + bank holidays (two bank holidays are interchangeable for other religious holidays).
* Company pension scheme.
* Hybrid working [1 day wfh].
* Opportunity to work from home abroad.
* 50% employee discount in itsu shops.
* Free itsu lunch.
* Discounts at major retailers.
Application Instructions:
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non-anonymised CVs may not be reviewed.
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