Dabble is a global online gaming business with a heartbeat, cornerstoned by our community. Since our inception in 2020, we’ve been on a scale-up journey, driven by our core philosophy, “You Better Believe It.” We are where innovation meets excitement, blending immersive, community-driven experiences that are always a step ahead. Our platform isn’t just about the competition—it’s about connecting, celebrating, and having fun. Whether it’s in-app or in the workplace, we are committed to delivering extraordinary as guided by our philosophy and values. Dabble currently operates in two markets (Australia and the US) and we are set to launch in the UK.
Dabble Culture
* Dress for your day so you can focus on what matters
* Switch up your office, work from home, work from wherever helps you to deliver
* Genuine, like-minded team of visionaries. We welcome ideas big and small!
* Scheduled focus time to encourage deep thought
* Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
* Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
Dabble Perks
* A minimum of five weeks of paid annual leave for all Dabblers
* Paid parental leave for both primary and secondary caregiver
* Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
* Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
* Up to 10% annual cash bonus based on company performance metrics
* Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?
Overview
We are seeking a highly motivated and experienced Head of Marketing (UK) to lead our marketing efforts as we launch and scale Dabble in the UK. This is a unique opportunity to play a pivotal role in launching the brand and driving growth in a new market.
The ideal candidate will bring a mix of strategic leadership and hands-on execution skills, with a proven track record in start-up or scale-up environments. You will be a self-starter who thrives in fast-paced, dynamic environments and has a deep understanding of the wagering industry.
Primary Location
This role is currently open to London and Edinburgh (we're still figuring out where our office(s) should be).
Responsibilities
Strategic Leadership
* Lead the development and implementation of comprehensive marketing strategies aligned with business goals, leveraging digital channels, traditional and non-traditional marketing tactics to drive brand visibility and revenue growth
* Collaborate with global leadership to understand the company's brand identity, ensuring consistency across all marketing initiatives and touchpoints, while also ensuring brand messaging is localised effectively for the target market
* Identify and analyse market trends, customer insights, and competitive activity to inform strategic decisions
* Stay abreast of industry trends and emerging technologies to identify new opportunities for innovation and growth, challenging teams to invest in calculated risks to help the business grow
* Manage the UK marketing budget, ensuring resources are allocated effectively to achieve strategic objectives
* Ensure all marketing activities comply with local regulations, particularly in industries like wagering where strict advertising and communication rules apply
Execution and Campaign Management
* Develop and execute marketing initiatives across digital, social, partnerships, and community-driven channels
* Work closely with the GM of Acquisition on digital marketing campaigns, budget allocation, and return on investment
* Seek out new partnership opportunities to grow Dabble's brand awareness and acquisitions
* Utilise analytics and data insights to assess marketing performance, optimise campaigns, and drive continuous improvement
* Develop KPIs and metrics to measure the effectiveness of marketing initiatives and ROI, and report regularly to management on performance
* Monitor brand health to measure and report on brand awareness, perception, and sentiment within the UK market, ensuring alignment with global brand objectives
Team Leadership
* Build and mentor a high-performing marketing team across Creative & Design, Video & Content Production, Social Media and Campaign Planning
* Foster a culture of collaboration, creativity, accountability, and risk-taking consistent with Dabble’s values
* Provide guidance, coaching, and professional development opportunities to team members to support their growth and success
Stakeholder Collaboration
* Work closely with the CMO and cross-functional teams, including Customer Engagement, Product, Technology, Customer Operations, Trading, Compliance, and global marketing functions to ensure alignment and integration of marketing efforts with overall business objectives and customer needs
* Build and maintain relationships with external agencies, partners, and media to maximise marketing impact
Skills & Qualifications
* 8+ years experience in a Head of Marketing, or similar senior role
* Proven marketing leadership experience in a start-up or scale-up environment
* Strong strategic thinking with the ability to execute hands-on when required
* Highly organised and action-oriented, with a track record of delivering results in fast-paced settings
* Experience in the wagering, gaming, or a related industry is highly desirable
* Exceptional communication and interpersonal skills, with the ability to manage and motivate a local marketing team
* Demonstrated ability to manage large budgets and allocate resources efficiently to achieve marketing objectives
* Proficiency in digital marketing strategies and tools such as social media, email marketing, and online advertising
* Passion for innovation, with a strong understanding of when to incorporate calculated risk
* Proficiency in communicating marketing plans and strategies across different levels of the organisation and with external stakeholders
Are you a Dabbler?
A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-friendly workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).
A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.
A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.
Remuneration
The advertised salary for this role starts at £75k + Benefits depending on skills and experience.
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