Job Description
A confectionary start-up have created a new role for a part-time Trade Marketing Manager
THE COMPANY
A growing confectionery start-up brand in Manchester launched a new product to market 2 years ago and have had great success with some major retailer listings. They’re looking to bring more elements of their Marketing in-house now they’re a little further on in their journey and have created a new role for a Fractional (Part-Time - 20hrs) Trade Marketing Manager to keep their plans on track and nudge the strategy where needed. They’re a small but growing non-corporate business based in a co-working space in the middle of Manchester City Centre.
THE ROLE
* Communicate with retail partners to align on marketing goals, product launches, and promotional activities
* Collaborate with internal teams (Commercial, Sales, Finance, Ops) to ensure a cohesive marketing approach that integrates retailer marketing into broader plans
* Design and execute marketing campaigns and in-store activations that enhance brand visibility, drive consumer engagement, and increase sales within retail channels
* Plan and manage retailer-specific campaigns, including product launches, promotions, and seasonal activations
* Liaise with internal teams to align on product availability, inventory management, and promotional timelines to ensure smooth execution of marketing activities
* Conduct regular market analysis to understand consumer trends, competitive landscape, and retailer performance.
* Manage the storytelling and building awareness of the brand. Using brand partners content alongside encouraging content creation from customers.
* Keeping an eye on the market and competitor activity
ABOUT YOU
Their ideal candidate is an experienced Marketer with Food/FMCG experience who has worked in small start-up environments where there’s lots going on. If you’re up for moulding and shaping ways of working and love the idea of not knowing what your day could look like – this will be a great adventure to be part of.
THE REWARD
In return, they’re offering £40,000 full time equivalent pro-rata'd to £21,333 for a 20-hour week. How those hours look over the working week can be discussed to suit you. Hybrid work available with two days office.